Yesterday both DuckDuckGo and the Brave browser announced they will be bypassing Accelerated Mobile Pages (AMP) in favor of serving publishers’ content on the original URL. Brave is calling the new feature “De-AMP.” In cases where it’s not possible to rewrite the URLS, the browser will watch as pages are fetched and redirect users, while…
After 10 years in the WordPress ecosystem as one of the most popular plugin businesses, Yoast is branching out with a new SEO app for the Shopify market. The app will offer Shopify merchants a set of optimizations for search results and Google Shopping, automatically add structured data, and allows users to optimize for desired…
The Chrome Dev Summit concluded earlier this week. Announcements and discussions on hot topics impacting the greater web community at the event included Google’s Privacy Sandbox initiative, improvements to Core Web Vitals and performance tools, and new APIs for Progressive Web Apps (PWAs). Paul Kinlan, Lead for Chrome Developer Relations, highlighted the latest product updates on…
In December 2020, we reported on a new antitrust lawsuit against Google that claimed AMP was created for the purpose of pushing publishers away from “header bidding.” This is an advertising mechanism that allows sites to route their ad inventory through several ad exchanges and sell the space to the highest bidder. At that time it…
Jeremy Keith, a web developer and contributor to the web standards movement, has resigned from the AMP Advisory Committee. Keith was selected for the committee last year, despite his well-documented criticisms of the AMP project. In his resignation email, he cites Google’s control of the project and its small percentage of open source parts as…
Google announced this week that it will be delaying the rollout of the new page experience ranking signal to mid-June 2021. Page experience will be included along with existing search signals like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines. The rollout, previously planned to begin in May, will be gradual and page experience will not be in full force…
AMP (Accelerated Mobile Pages), an open source initiative that originated with Google, is coming under greater scrutiny at the tail end of 2020, as the company is facing a rash of antitrust lawsuits beginning in October. The second suit is the one most pertinent to the AMP project. (A third suit brought by 38 state…
The official AMP plugin for WordPress recently crossed the 2.0 milestone, a major release that closed 141 issues and merged 174 pull requests. The release was originally planned for v1.6 but due to the number of major changes the team decided to bump it to 2.0. One of the most significant updates in this release…
Google announced a public beta of its new Web Stories WordPress plugin this week. The plugin’s description aptly reads, “Visual storytelling for WordPress.” It is essentially a custom editor for creating AMP-powered stories within WordPress. Users can download the beta plugin directly from the Web Stories beta page. Developers who want to contribute or take…
Last week at the AMP Contributor Summit 2019 in New York City, the AMP project announced that it will be joining the OpenJS Foundation incubation program. OpenJS was formed by a recent merger between the JS Foundation and the Node.js Foundation. AMP will join webpack, jQuery, Mocha, Node.js, ESLint, Grunt, and other open source projects…
Google released version 1.2 of its official AMP plugin for WordPress ahead of WordCamp Europe in Berlin. This release introduces a new AMP Stories editor that is powered by Gutenberg. AMP Stories are separate from the capabilities that enable AMP for the rest of the website, and they can be used together or independently. The…
Version 1.1 of the AMP Plugin for WordPress was released this week after four months in development and 125 merged pull requests from contributors. It includes CSS tree shaking improvements that restore AMP compatibility for WordPress’ default Twenty Nineteen theme, reducing the size of its stylesheet by 53%. In an effort to get more users…
Version 1.0 of the official AMP plugin for WordPress was released on the eve of WordCamp US, after two years in development by contributors from Automattic, XWP, and Google. This first stable version has a massive changelog with 30 people credited for their contributions. The plugin is now considered ready for production and is active…
Alberto Medina and Weston Ruter gave a presentation on Progressive Content Management Systems yesterday at Chrome Dev Summit 2018 in San Francisco. Medina is a developer advocate at Google and Ruter recently transitioned into a new role as a Developer Programs Engineer after eight years at XWP. Medina began the session with a quick overview…
In October, Google’s open source AMP project (Accelerated Mobile Pages) will be heading into its third year. The initiative aims to improve performance on the mobile web and currently boasts usage on 25 million domains across publishing, advertising, e-commerce, and business websites. WordPress had a rocky beginning with its official AMP plugin, which was originally…