12 Comments

  1. Peter

    I haven’t yet tried AMP compliance. But, is there a real benefit to AMP when a publisher loses control of the user experience on their own copyrighted assets? I ask this because I’ve noticed that social sharing buttons and menuing systems have lost functionality on many AMP pages I’ve visited. I didn’t even know I was on an AMP page until I backed out to Google results page.

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    • Nyssa The Hobbit

      I’ve tried AMP and didn’t like it. Too stripped, too many rules, and sometimes it broke. I’d try to clear my cache after a change, and sometimes it would work, sometimes it would be delayed. So I got rid of it and just try to make everything load as quickly as possible without AMP.

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    • Ryan Kienstra

      Disclosure: I work on this plugin.

      Hi Peter,
      Good question about whether there’s a benefit to AMP.

      The biggest benefit of AMP is usually performance. There’s a bigger performance improvement when using an AMP cache, like in Google Search or Cloudflare. But load times are still usually faster when loading AMP URLs on their own.

      I’ve noticed that social sharing buttons and menuing systems have lost functionality on many AMP pages I’ve visited.

      Some AMP pages use simple templates, and don’t have menus. The idea of this plugin is to use your own theme, so your menus look the same. For example, here’s Twenty Seventeen with AMP:
      https://2017-theme.amp-wp.org/

      There can still be challenges, as JavaScript isn’t allowed in AMP.

      That’s interesting that the sharing buttons haven’t worked the same in AMP. I haven’t seen that, but I take you at your word, and would be happy to look at an example or help if your site has that problem in the future.

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    • Ryan Kienstra

      But, is there a real benefit to AMP when a publisher loses control of the user experience on their own copyrighted assets?”

      The idea of the plugin is to give the publisher control over how all of the content looks. AMP pages can look the same as non-AMP pages, using your theme and styling.

      Though there can still be challenges, especially because AMP doesn’t allow JavaScript.

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  2. Hamza @ gotechug

    Here still with a question on the “importance” of having an AMP enabled site.

    1. With websites now optimized to load in less than 3 sec
    2. With 4G LTE of download speed of upto 12Mbps and upload of upto 50Mpbs
    3. With 5G now coming onboard promising us 490Mbps and 1,4Gbps.
    4. I’ve used 4G and all sites i visit are just instant. (Doesn’t even take 2sec load download)

    Qn. What sense is in the rush for AMP now?

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    • Ryan Kienstra

      Disclosure: I work on this plugin.

      Hi Hamza,

      Qn. What sense is in the rush for AMP now?

      If a site loads in less than 3 seconds on even mobile devices, it wouldn’t be a great candidate for AMP. Though it would probably still get a performance boost from the Google Search or Cloudflare AMP cache.

      It’s not uncommon to see desktop pages load in under 3 seconds, but median mobile page load times can be around 7 seconds (DOMContentLoaded):

      https://httparchive.org/reports/loading-speed?start=2018_01_01&end=latest&view=list#dcl

      You raise a good point about where AMP is most useful. It usually helps mobile users the most, as performance improvements are more needed there. Though it also improves desktop performance.

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  3. Bastian

    We’ll see this “feature” on core in the near future. You can tell by looking at who is behind the plugin.

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