GoDaddy Launches New Managed WordPress Hosting Platform Aimed at Professionals

GoDaddy has expanded its managed WordPress hosting plans to include a new “Pro WordPress” platform with tools aimed at professionals who are hosting multiple sites. Although GoDaddy currently has 4 million customers running on WordPress, its more basic plans were not adequate for those who require additional tools to manage multiple sites and clients in one place.

“Our new Managed WordPress platform is for WordPress professionals, which we’ve struggled to serve well in the past,” GoDaddy’s Head of WordPress, Gabriel Mays, said. “We’re fixing that.”

Pro WordPress, a product the company teased at WordCamp Europe 2017, uses PHP 7.1 as the default, Kubernetes container management, and gives each site isolated, dedicated resources. It also includes ManageWP premium tools (GoDaddy Pro Sites), 90 days of backups powered by ManageWP, staging site environment, a Gravity Forms license, a library of 10,000+ free stock images, scanning and monitoring powered by Sucuri, and free SSL automatically installed on every site.

GoDaddy’s new offering is aggressively priced at $10/month for one site and ranges to $99/month for 25 sites. Mays said that hosting millions of WordPress sites has allowed GoDaddy to gain economies of scale and pass on the savings to customers. For comparison, WP Engine’s personal plan pricing starts at $25/month for one site and $249/month for 25 sites. Flywheel’s bulk pricing starts at $92/month for 10 installs and $229/month for up to 30 sites. SiteGround is still somewhat of an outlier with unlimited installs for any of its bulk WordPress hosting plans, which begin at $5.95/month and range to $11.95/month.

“Our chief competitors are other hosts who serve Web Pros like WP Engine, SiteGround, and others,” Mays said. “We differentiate in performance, quality, and value. For example, while our competitors serve their products from a shared environment, we don’t. Our customers get a fully containerized environment with isolated resources. This delivers high performance and failover for high redundancy.”

GoDaddy’s WordPress customer base continues to outpace the growth of the market. In 2016, roughly one third of all GoDaddy sites were running on WordPress, and half of all new sites were using the software. Over the past several years, GoDaddy has been working to overcome its poor reputation in the WordPress community. During that time, the company acquired several large WordPress-related products to boost its offerings in the space, including ManageWP (September 2016), WP Curve (December 2016), and Sucuri (March 2017).

The acquisition of these products, as well as partnerships with Gravity Forms, Beaver Builder, and WP101, were all milestones in what Mays said is GoDaddy’s goal – to become “a one-stop shop for WordPress professionals.” The company continues to invest in the community by sponsoring WordCamps globally and supporting WordPress security team lead Aaron Campbell as a full-time core contributor.

“Five years ago, GoDaddy wasn’t involved in the WordPress community; we were the mammoth host that made money off of WordPress without giving back,” Mays said. “We’ve made some big strides in changing that, and will continue to ramp up our commitment to the WordPress community.”


24 responses to “GoDaddy Launches New Managed WordPress Hosting Platform Aimed at Professionals”

  1. So, the GoDaddy control panel + GoDaddy WordPress PRO control panel + ManageWP control panel + Sucuri control panel + WP Admin … definitely sounds like Godaddy’s approach to optimization.

    It doesn’t matter how “isolated” or “dedicated” network resources are when they share thousands of sites per instance:

    Only real way = 1 website per VPS

    • If you think about hosting as platform, and control panels as plugins – sounds like WordPress approach? :)

      Just kidding Jesse. The goal for this product was to offer rock-solid and in many ways game-changing managed WordPress hosting. That is just tablestakes for us. I am looking forward to your updated post on this topic.

      Next thing that the team will focus on is bringing all the services you mention into one unique experience that goes way above what we think about WordPress hosting today. We have some of the best WordPress tools and the WordPress expertise to make it happen. Just give us a bit more time ;)

  2. Looks like they still need to add the page for Australia, but you can change the country/region to United States from the header or footer and still view in AUD (I asked the helpful support in the chat).

    It sounds like a good setup for managing lots of client sites.

    • Hi Jesse, good callout. Only the US datacenter is available right now. The other markets will be available when DCs in those regions are online, though anyone can purchase the US/CA products if they wish.

  3. I just can’t get past their website which is a hot mess. Diving into hosting, DNS, email etc. well, it just gets worse and worse.

    The complexity of their site is mind boggling. Their emphasis on trying to upsell you at every opportunity is aggravating at best and maddening too.

    No thanks.

  4. For years they bombarded users with upsells all over their website. Support sucked and performance sucked also.

    Have they changed now?

    • Nope, the upselling and crappy support is still there.

      Went to buy a .ws domain last week (GD was the cheapest at $4.99 first year) and was bombarded with upsells for WHOIS privacy, email, and their site builder.

      Their control panel uses wording that tricks you into thinking you’re cancelling your domain when you try to turn off auto renew.

      I know the crappy support is still there because I have friends that work there. Inadequate training is the primary cause.

  5. This should be a great addition to Godday products. But I hate Godaddy pricing. They charge high for their managed WordPress plans (especially renewal pricing is very high)compare to other hosting providers.

    • This is a norm. We can see provider like SiteGround is also offering a lower rate during your initial sign up but the renewal price is back to the regular price.

      Same goes for Godaddy domain name. It’s cheap on your entry but when it comes to renewal, the price is much higher than any other providers out there.

      The new plan comes with only a free domain for the first year while you can get a Free lifetime domain name from other providers.

  6. Tried GoDaddy’s wordpress hosting before and there were some bugs on their server.

    Support is one of the worst in the Industry.

    I am also disappointed that they bought Sucuri Security, such a great company.

    I am going to say NO to GoDaddy.

  7. Just to quickly comment, SiteGround doesn’t really allow unlimited sites as you are limited by page views and CPU usage. I had one site on their mid-sized plan and kept running out of CPU, despite them saying it should support 25k visitors and we were getting half that.

    • Ditto that. $99/mo for 25 sites will be attractive to many, but support is the problem. Even years after GoDaddy started hiring some fine folks from the WP community, I still see that my theme customers are getting worse than average support.

      I imagine they’ll get a ton of low budget site assemblers more than pros who see the value of Flywheel or WP Engine. Those guys are already charging their clients $50/month and aren’t likely to trade competent technical support to save $5/mo.

      • You are right there. They will get So many low budget site assemblers. But if the customer’s website grows, They will soon leave Godaddy. They need to do something to retain their customer. I had a horrible experience with them, Support is not available via chat I had to call them several times but again these support guys have no idea what they are doing. Another thing I found was, Their time for the first byte was pretty low (between 1-4 seconds ). That also forced me to leave

        Grabbing some client can be easy, but making them a permanent customer is hard for them it seems

  8. Its seam like Godaddy trying to rebuild their image by pro wordpress manage hosting
    what about support and renewal cost compared to other providers.
    security is the point but there are many free WordPress security plugins like wordfence itheme and all in one wp security.

    overall its good initiative in current comparative market
    the worst part of godaddy is support and renewal hike.

    • Happy to report that we have addressed both concerns with the new product.

      We created advanced WordPress care team with the help of the ManageWP team.

      We have also fixed the way renewals work. There is only one price now – the one you subscribe to.

  9. I’m sure they’ll be very successful, since they have almost limitless financial resources for advertising and will continue to be masters at the low entry price then incessant upsell and/or price increases.

    Remember when you got roped into low price domain registrations? Not so inexpensive now, is it?

    As stated their website experience is the internet version of walking down a carnival boardwalk, being harassed every step of the way.

  10. Are they faster than WPEngine?

    I’ve always thought $10 – $15 a month for 1 site would buy heaps of business as long as you could prove it loads faster than WPEngine.

  11. I didn’t see any info about RAM for the WP Pro plans. Asked a very courteous Live Agent and they don’t have that info. Was directed to a phone number for hosting experts. Nope. Don’t make me chase down basic info. From what I’ve read this isn’t anything more than a GoDaddy-branded competitive solution, not really anything new. I will say the offer for free Gravity was alluring (though I’m guessing the license is for a very limited version), while the other freebies aren’t much of a draw. I think this will be attractive to the “I just want a website” audience but it doesn’t break ground for people who are a step above that, people who read WPTavern who more familiar with WP, server requirements, competition, plugins, etc.


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