GoDaddy Acquires WP Curve, Aims to Become a One-Stop Shop for WordPress Professionals

WP Curve, a WordPress services business that focuses on completing small jobs for customers, announced this week that GoDaddy has acquired the company. Founders Dan Norris and Alex McClafferty bootstrapped WP Curve in 2013 and have processed 105,000+ jobs through its pipeline.

“WP Curve complements GoDaddy’s expanding WordPress offering including Managed WordPress and the recent ManageWP addition,” the company said in the announcement.

Existing customers will be on-boarded to GoDaddy accounts with their current subscriptions. After the transition, the newly acquired WP Curve team will assist in scaling the services to support GoDaddy’s WordPress customers. Norris plans to exit the company and McClafferty will lead the team at GoDaddy.

GoDaddy’s Plans for WP Curve

Gabe Mays, head of WordPress Products at GoDaddy, said the WP Curve acquisition is an important part of GoDaddy’s goal to become “a one-stop shop for WordPress professionals.” Roughly one third of all GoDaddy sites are running on WordPress, and half of all new sites are using the software. This is one of the reasons GoDaddy plans to invest in improvements to WordPress’ core customizer component.

“WP Curve will help us in two ways,” Mays said. “First we’re adding WP Curve’s WordPress experts to the company and we’ll leverage their expertise to improve the training and tools for the hundreds of GoDaddy Customer Care representatives that support our customers globally.

“Second, we’ll directly offer WP Curve’s services to our customers,” Mays said. “This combination will be amazing for our customers and create a compelling one-stop shop for WordPress professionals and their clients.”

Mays said WP Curve’s services “will continue to be offered as standalone services” but GoDaddy may consider adding them to its hosting plans sometime in the future.

“Down the road it’s possible we’ll see aspects integrated into our Hosting plans to improve the customer experience, especially for nascent WordPress users,” Mays said.

Mays would not comment on whether GoDaddy has more acquisitions in the pipeline, but the company is likely to require additional expertise if it aims to become a one-stop shop for WordPress professionals. GoDaddy is part of a more recent trend of hosting companies acquiring WordPress products and services, including its ManageWP acquisition and Flywheel’s purchase of Pressmatic. The trend has sparked some recent discussion on Twitter regarding “hosting companies eating WordPress:”

Mays sees this notion as a positive development and an opportunity for hosts to become more deeply invested in WordPress core and the surrounding ecosystem.

“We see it as win-win for hosts and the WordPress community, more investment in WordPress is better for everyone,” Mays said. “For example, this year we hired our first core contributor, contributed full translations to some of the most popular themes and plugins, built a number of themes and plugins and contributed them to the WordPress repo and more. As a WordPress community we need all the investment we can get to reach our 50% goal and beyond.”

Just days after the WP Curve acquisition, GoDaddy announced its acquisition of Host Europe Group (HEG) for $1.8 billion. HEG is Europe’s largest privately-owned web services provider in Europe and the purchase delivers 1.7 million new customers to GoDaddy, expanding the company’s international reach.


17 responses to “GoDaddy Acquires WP Curve, Aims to Become a One-Stop Shop for WordPress Professionals”

  1. I agree about Godaddy being horrible in the past and now. They have big pockets (bought out the elephant murderer for a large sum). They are certainly buying their way into the WordPress space, and even some of their free plugins are useful. But I would never do business with them. Very bad business values, incompetence, and general mediocrity.

    • Right, but Average Customer has no idea and will gladly sign up for the “awesome business website for $1/month, including professional design services and 24/7 support”.

      Wonder how long before GD makes Matt an offer he can’t refuse.

  2. Personally I hate GoDaddy, had terrible problems with my wordpress sites with them (forever loading pages, endless need to upgrade your service).

    So far this year has been a very special delight for me.
    First they bought WPManage – a service that was great and I loved. But use no more.

    And today I found out they just bought WpCuve, after just 2 months with them I am ditching their service as well.

    GoDaddy has done nothing but taking advantage of clueless people, offering them big discounts (but actually nothing). And provided terrible services.

    I switched to and wpradius for support of my sites.
    That’s of course until GoDaddy buys them :(

  3. Maybe WPCurve should spend some time on their own site. Just visited their home page where is a link button with text, “Decide Here”. It is in error – goes back to top of same page…..

    Doesn’t build much confidence.

  4. I had bad experience with GoDaddy before, so I am very cautious now about their moving into WP business. If their WP business is doing well, it will definitely benefit WP, but if they don’t do a good job on WP hosting, I am afraid it will have a negative impact on WP.

  5. I really wanted to give GoDaddy managed hosting a shot. But after using it for 2 months, I’m done. The slowness, the painful, horrible slowness. They should really take some of that bank and invest in their infrastructure. And better train their support. I had an agent tell me my site was slow because of my theme & plugins. I have 4 very popular plugins installed with an elegant theme.

  6. I’m super impressed with what Dan has accomplished with wpcurve and his other ventures. He deserves every success and it should be a humbling reminder to aspiring people that if you can help enough people in the world you can be rewarded. The buyout by godaddy you can’t honestly say you would really turn it down if you were in their position. Clearly they are getting well rewarded for creating a terrific system, helping so many people and onboarding all these people as wordpress techs. From godaddys perspective they have saved themselves a huge time and cost of setting up a wordpress support department. Making sure godaddy wordpress users have a good experience is a good aim, otherwise they might go find some other cms right? Godaddy are also making moves to contribute to the wp core and tech with self interest but thats to be expected.

    I’ve no doubt that there are thousands of wp developers and companies that wish they had been the ones who made the systems that godaddy bought to support their growing wp userbase.

    Big companies do this all the time, just usually its not so ‘personal’ because it doesn’t affect us much if google buys some image software or microsoft buys a social media site or whatever.

  7. This is such a joke. GoDaddy hires Gabe Mays to be their WP expert and then they ignore all of his suggestions. Their “managed WP” hosting product is still locked into PHP 5.4 and even Gabe admits that GoDaddy has failed the WP customer base. Lots of excuses about needing new hardware and software. GoDaddy has fallen back to the old days of Bob Parson’s Jomax; where “burn em and churn em” was the mantra.


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