How to Connect Your WordPress Powered Site to Apple News Publisher

When Apple News Publisher launched in September, 2015, it partnered with 20 publishers including, ESPN, The New York Times, and CNN. Today, publishers large and small are able to sign up to Apple’s News Publisher program which delivers content from sites to devices running iOS 9 or above. Since its launch, the service has garnered more than 40 million users.

Aside from its user base, one of the main benefits to syndicating through News Publisher is that content is optimized across all of Apple’s iOS 9 devices, providing a better user experience as opposed to RSS readers that can render content unpredictably.

Configuring Sites for News Publisher

There are three options for publishers to push content to the service. You can use the content creation screen inside of News Publisher, connect an existing site using a plugin, or submit the URL to your site’s RSS feed.

News Publisher Content Creation Screen
News Publisher Content Creation Screen

I submitted the Tavern to News Publisher a few weeks ago and received a notification today that the site is approved. When submitting your site, you’ll need to give Apple your contact phone number and physical address. You’ll also need to upload a PNG logo that’s transparent, less than 2MB in size, and meets Apple’s logo guidelines.

News Publisher Submission Process
News Publisher Submission Process

If you use WordPress and your site is approved, consider using the Publish to Apple News plugin developed by Alley Interactive and other contributing developers. Once installed, visit your channel’s administration page in News Publisher and click on the API Key link. This will give you the three things needed to connect your site.

Channel API Information
Channel API Information

Login to your WordPress site and visit Settings > Apple News and insert the following information into the corresponding fields. Since the field names and order don’t match, I created this short list.

  • Channel ID > API Channel
  • Key ID > API Key
  • Secret > API Secret

From the settings screen, you can configure if the plugin should publish and update articles to Apple News automatically and whether to do it at the same time as WordPress in one action. You can also choose which Post Types are available. At the bottom of the screen, there are a host of design options that enable you to alter the display of how your articles look in Apple News.

News Publisher Plugin Options Page
News Publisher Plugin Options Page

I don’t know what the Tavern’s content looks like on News Publisher as I wait for the initial series of posts to be approved. For the time being, the content is styled with the default settings.

Monetizing Your Feed

To monetize your News Publisher feed, enable iTunes connect with your developer ID. If you don’t have one, you’ll need to enroll in Apple’s Developer Program Once that’s complete, sign the Apple News Content Agreement and provide your tax and banking information on iTunes Connect. Note, that in order to place ads in your content, you need to publish articles from a CMS like WordPress.

Is News Publisher Worth the Hassle?

As a new publisher to Apple’s syndication system, it’s too early to tell if signing up was a waste of time or a benefit to readers. In the next week or two, I’ll report my findings, including feedback from Tavern readers on what they think of the format. Until then, you can subscribe to our channel by opening this link on a device that uses iOS 9 or later. If you subscribe to the Tavern, tell us about your experience in the comments.

20 Comments


  1. Geeze, a whole API system and a bunch of requests whenever you publish a post, then probably no one looking at the result.

    Do me/us a favor and add a comment some day when you check your Apple News stats and let us know how the traffic stacks up to other sources :)

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    1. I plan on looking at the analytics dashboard that’s available to publishers and will include the information in a follow up post. I’m curious to see how many subscribers we have after 2 weeks.

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  2. Hmm, the Tavern doesn’t seem to be working for me in Apple News. I’ve added it to my favourites but when I click WP Tavern in my list I get a “No Stories” message.

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    1. Yeah, I need to get at least one post reviewed and published through the system before the rest of the posts publish automatically.

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  3. Is this also applicable to users in Africa, Nigeria precisely. I am asking because of the address requirement.

    I’m also curious about the monetization of contents as most platforms like this from the USA use PayPal which does not still pay most African publishers. We can only make payment with PayPal but cannot receive.

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  4. The plugin does not seem to be available on sites hosted on wordpress.com. Any idea how to publish to Apple News if a site is hosted on wordpress.com? Thanks.

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  5. Our company runs a large media and content network in Asia and some of our news sites have been part of the program since last year. In general, we have been very displeased with Apple’s customer support, their help info, and many other things. We’re big Apple fans, but we see how they truly are a hardware company with some light dashes of software ability. We continue to be disappointed and frustrated.

    I think they should have fixed all the issues they have with their current system with current publishers before compounding their problems with a new service. But, hey, this is Apple and ultimately we will all continue to bite into their fruit.

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  6. Living north of the dotted line, here in Canada, we are not privy to any of this. Apple News is not available, nor can we publish to it. All rather pointless if you ask me.

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    1. Maybe this is why I find the whole thing so inscrutible. Is there supposed to be an app I can download and it’s just not in the Canadian app store?

      The good news is when we fail to implement this nothing bad will happen :P (unlike those damn facebook IA, which we’ll start hearing complaints about not having as soon as users see other small outlets using them).

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  7. We also had a few sites approved for Apple News. The wait for initial approval was pretty long nut at least Apple responded to the requests unlike Google News. We’re also at the waiting for first article to be approved, so we wish you guys the best there.

    The multiple approval hoops you have to jump through is pretty annoying and may turn some webmasters / bloggers off.. but I figure it’s power for the course.

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  8. After nearly a week, content I submitted from the site to Apple News Publisher has yet to be approved and show up within the app. I published a new post today from Apple News and it says Pending Approval. Maybe after that one is approved, the other content will follow. I still don’t see the content I submitted from WordPress in the Drafts From CMS portion of Apple News Publisher. This has me concerned. Hoping things start working within the next day or two.

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    1. The plugin is buggy as heck for me. And support is terrible.
      Are there any other options out there?

      Also, have you been approved yet? I wonder about reach/stats.

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  9. I used the plugin but soon started to get an error message stating “WRONG SIGNATURE”. Then Apple sent back a notice saying there was content missing.

    I’ve disabled the plug in as others have said they are getting the same error message,

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  10. Yeah, it takes a while for Apple News to approve that first article, but once it’s approved, the rest will automatically be published. It was interesting since it took a couple weeks to get approved in Apple News and then another full week once the first article was sent over.

    I will say Apple News format is way way way easier to deal with than Google’s AMP which is turning into a nightmare for many news publishers. Thankfully Apple understands customer service way better than the Big G ever will.

    The Apple News plugin takes all the work out and makes for a much easier user experience. It will be interesting to see how long most people have to wait for the published article approval process as I’m sure Apple has been inundated the past week.

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  11. I signed up for a news channel, but when I went to monetize my news channel, it says it costs $99.00 per year to sign up for an Apple Developer Program account.

    Would a small blogger really make more than a hundred dollars a year through ads to negate this cost, or did I try to sign up in the wrong place?

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  12. Seems like there is some ways to go before investing too much time in the platform, thanks for documenting it so far. I tried out the news app on iphone for a couple of days after it first launched for Au and then just went back to using bookmarked fav to keep up to date with news thereafter. I wonder how many of the users apple claims have even opened the app in the last month. The approval process seems a bit like getting a podcast approved, unknown amount of time, not particularly transparent but at least there is a lot of people who use the podcast app. Will be interesting to see what sort of readership wptavern gets once in apple news.

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    1. In a world where no one can be bothered to use RSS (which has all the important properties of AMP/IA/ANP inherently) I have trouble imagining anyone with bother with an Apple app that just does RSS but with even less publishers. If you like a publisher that much and don’t mind their ads why wouldn’t you just use their app/site?

      Definitely think IA makes more sense since at least people are already using Facebook, so you’re optimizing for what they already do.

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      1. In a world where people use an app for counting how many steps they do during a day, anything is possible :)

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  13. Just got one of my sites, CarswithCords.com, approved in Apple News and article publishing approved. It’s cool, but there are some holes in the system. Currently, Apple News sees block quotes, but there is no hook in the plugin to control their format, so they are ugly blocks of all caps bold text. The only video format in an article that does not generate an error message is Youtube, but the videos, if they appear at all, are just a static image. Vimeo and Facebook video embeds generate an error message that threatens deletion from the Apple end.

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  14. I added a site via Squarespace and WordPress at the same time, and the Squarespace one got authorised instantly while the WordPress one (joshua-s.com) got authorised a week later. Also takes longer to get the draft posts approved too; I’m guessing this has something to do with the API appropriation, but initial experiences suggest that the Squarespace model is more solid.

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