1. Birgit Pauli-Haack

    Thank you for your report on the various publishing options. Creating plugins for Google’s AMP, Facebook’s Instant Articles and Apple News truly contributes to WordPress’s missiong of “democratizing publishing”.
    Other enterprise or open-source CMSs will struggle to keep up with this pace of development.
    Along with the whole WordPress community troubleshooting early versions of the three plugins, any blogger or publisher is able to play along side the big players on the big stage. Your report on Apple News is extremely helpful!


  2. Eric

    No issues for me connecting to the news service. The plugin itself is annoying to me.

    I understand they want to give you all the design options but without being able to preview it’s a lot of fumbling around in the settings to get it to look okay. (The default settings feels like size: 8px that was popular in the late 90’s) Especially when view on an iPad with the bigger screen.


  3. Danny Brown

    Seems both Apple and Google are crap at actually helping their users get onto their “better mobile” experience.

    Haven’t tried Apple News yet, and probably won’t, but tried to set up AMP. Followed instructions, set my blog up, and still Webmaster tools is telling me I’m not set up on AMP.

    Meh. I think I’ll remove from AMP, add to Facebook Instant next week, and simply keep my site responsive and offer a better mobile experience that way.


    • Birgit Pauli-Haack

      Beware WordPress Plugin for AMP is only in its first version. Plenty to little tweaks to work for all plugins and themes out there in the wild. You can get some great help from people at Automattic via Github Issues tracker


      • Danny Brown

        I’m using AMP in conjunction with the PageFrog plugin, and their devs approach seem to be much better than the Automattic option. They take AMP much further than the WP one, and were really helpful at getting me set up.

        The issue seems more on Google’s usual lax approach to implementing stuff once submitted.

        Either way, I see less value in AMP as I do FBIA.


    • Logan

      Why don’t you try Apple News? I found it to be the most extensible of the platforms. And because it’s a new medium/platform – you’ll have a better chance of sticking out vs all the competing content.

      Google & Facebook are already so saturated.


  4. Peter Cralen

    People should stop using crap like AMP, FB instant, and Apple news. It’s not helpful in the current state for user and publisher too. It’s not a good idea to just use these tools, bc. Apple, Google or Facebook made it.
    If any small company did something much better, people would not use it. Why just give credit and more power to these big corporations if their products are crap? Then after years, all these people will cry why Google/FB/Apple do this and that, change algorithm or rules. Simply don’t use it. You don’t have to just bc. every crappy blog writes about it even if it’s not helpful or give any value to somebody.

    Why so many publishers give their freedom and control to other companies? Actually, these companies have much more power in their hands that is healthy.


    • Danny Brown

      To a degree, I agree. From my own experience, the AMP one sucks (not just from my attempts to implement, but the experience as a reader, with its stripped down approach leaving the good stuff out).

      Facebook Instant is a little different (again, just from a personal opinion). My social stats in GA show that Facebook and Twitter are my biggest social drivers – the rest come nowhere near close. My biggest traffic driver remains search (over 60%), then my email subs, then referrals.

      So, I don’t really care about social too much. But given the majority of my social traffic is Facebook (and even that is a miniscule amount compared to the rest), I’m fine with making a seamless user experience on Facebook. See my link, click, stay on FB if you want, and get a good representation of my content while doing so. If it makes it more frictionless for sharing, better still.

      Of course, like anything, if the stats show me FBIA isn’t doing a lot for me, I’ll disable and just leave responsive as the main option for mobile readers from Facebook.


      • Logan

        Although @Peter Cralen is right at an ideological level – the reality is, what choice/leverage do publishers have over Facebook or Google? NONE

        Therefore publishers have to publish natively to those platforms knowing that FB & Google will change the algorithm & rules.

        In reality, both Facebook & Google are news publisher’s biggest competitors:
        1. both compete for attention
        2. compete for traffic & users
        3. monetize off traffic & advertising

        Therefore, if publishers *have to* publish to Facebook & Google natively (they do)…. the smart strategic plan is to do so *AND* publish natively to other platform competitors like Apple News, Twitter, and Snapchat.

        By publishing natively to Apple News, et al… you’re investing in other new platforms – and lessening your dependence on Facebook & Google.

        Moreover, particularly about Apple News: because Apple does *NOT* monetize off advertising & traffic. They don’t compete or care to compete with publishers. They’re the platform to least worry about.

        There’s a reason why most big publishers were smart when they published to Apple News – while publishing to Facebook Instant Articles. The traffic is *tiny*, but it’s brand new…

        I highly suggest all publishers to do the same and publish to Apple News…. it’s a terrible idea to have all your eggs with Facebook/Google – especially when FB/Google are your biggest competitors



  5. M Asif Rahman

    I do see several limitation of Apple News, Specially the plugin is still not production ready, lots of error in HTML markup conversion, and connecting and promoting from web visitor to Apple News and Vice Versa are few. I wrote in details about limitation of all 3 platform here – http://thetechjournal.com/development/limitations-google-amp-facebook-instant-article-apple-news.xhtml


  6. James George

    Thanks for looking at this and telling us about your experience. Syndication is important for content amplification, but I am curious also as to whether this is worth all of the effort or not. It depends on if it grows into a major platform and catches on or not.


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