Google is Retiring Its Adsense for WordPress Plugin in May 2017

Google announced that it is retiring its official Adsense plugin, previously known as the Google Publisher plugin. For the past three years it has allowed WordPress users to easily add Adsense ads to their sites, enable mobile-specific ad layouts, and manage ads with a point-and-click interface.

“After reviewing the AdSense Plugin for WordPress, we’ve decided that in the future we can support WordPress publishers better with new innovative features like our automatic ad formats and other upcoming initiatives,” Google said. “As a result, we will be deprecating the AdSense Plugin for WordPress in May 2017.”

Google published the following timeline for sunsetting the plugin:

  • Early March 2017: New publishers will not be able to sign up for AdSense by using the plugin.
  • Early April 2017: Existing publishers will not be able to change their ad settings or ad units through the plugin.
  • Early May 2017: Google will no longer provide support for the plugin.

Although Google’s Adsense plugin was used by more than 200,000 WordPress sites, the company has not provided support for the plugin for the past two years. It has been poorly reviewed throughout its three-year listing on and is currently hovering at 2.7/5 stars.

This change will also affect dozens of other Google Adsense plugins, as Google is changing its ad display recommendations and does not endorse or support using any other WordPress plugins for this purpose.

Affected publishers received an email with information on how to display ads without the plugin. Google recommends deactivating and removing the plugin, followed by using the QuickStart option or creating and placing ad units by inserting the ad code into text widgets. Those who are manually placing ads using widgets will need to make sure they comply with Google’s detailed ad placement policies.

The new QuickStart method is a page-level ad format that automatically displays ads at “optimal times” when Adsense deems they will perform well and provide a good experience for visitors. These ads can be turned on by placing the QuickStart code within the tag. It’s easier to set up but not nearly as flexible as placing ads in text widgets, which can be conditionally displayed or hidden on pages, categories, tags, and post types using widget visibility rules offered in Jetpack or another plugin.


17 responses to “Google is Retiring Its Adsense for WordPress Plugin in May 2017”

      • There is no need to adapt WP QUADS.
        Google AdSense is officially recommending the use of “text widgets” to copy and paste the ad code from the google analytics dashboard into your WordPress site for people who were using the Google AdSense plugin previously.

        > Create and place ad units by inserting the ad code in WordPress widgets:

        From a technical viewpoint WP QUADS is not doing anything else than taking the ad code and inserting it in a container. This can be between your content or as part of a side bar text widget.

  1. According to Google’s ad placement policies:

    Ads on thank you, exit, log in, or error pages
    Publishers are not permitted to place ads on any non-content based pages like thank you, error, log in, or exit pages. These are pages that visitors see on a site before potentially leaving the domain or after performing a specific action on the site such as a purchase or download.

    Ads that are the main focus on these types of pages can confuse a visitor into thinking that the ads are actual content, so do not place ads on such pages.

    This will be a challenge for adding AdSense in a text widget because the ads will show up in a 404 error page, which is against the policies.

  2. Am I allowed to use the plugin even after its retirement? Will Google have a problem with that?

    I like the “15 minutes” remaining to edit my comment feature. What are the other amazing features you have? Plugin names? I see no ads here, are you running this site for free? Thanks in advance.


Subscribe Via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.