Google Announces Site Kit Plugin Now in Developer Beta

Google is churning out updates to its WordPress products ahead of WordCamp Europe in Berlin this weekend, with the AMP Plugin 1.2 release and Site Kit’s developer beta launch landing the same day.

Site Kit is a new addition to Google’s WordPress plugin lineup that was announced at WordCamp US 2018. It provides a dashboard that displays how well a site is doing with various Google tools, such as Search Console, Analytics, AdSense, and PageSpeed Insights, packaged as a one-stop solution.

Site Kit screenshot

The developer preview announced today includes the following features:

  • Seamless site verification with Search Console
  • Provisioning and configuration of Analytics, AdSense, Tag Manager and Optimize
  • Simple aggregate and per-page reporting from Search Console, Analytics, and AdSense, to help you understand the full acquisition and monetization funnel
  • Continuous site performance auditing and monitoring with PageSpeed Insights
  • Insights we derive from across the products you’ve connected and surface on your dashboard, to help you make sense of the stats

Site Kit will give WordPress users access to information and stats from Google tools directly inside the dashboard. Instead of having to log into multiple Google services to hunt down site performance and page traffic information, this plugin aggregates the most data and puts it at your fingertips inside the WordPress admin where it is most relevant.

The Site Kit plugin is still under active development on GitHub and beta testers will need to be familiar with the Google Cloud Platform and OAuth in order to get started.

The setup experience is not user-friendly but rather geared towards getting feedback on the plugin’s current features. Google isn’t planning on putting Site Kit on until the setup process has been improved to be a better experience for WordPress users who are not developers. The goals for the developer beta are to gather feedback on the plugin’s functionality and compatibility with other plugins.

A contingency of engineers from Google’s Developer Programs team will be available at the Google booth during WordCamp Europe to answer questions from the community on Site Kit and any of the company’s other products.


5 responses to “Google Announces Site Kit Plugin Now in Developer Beta”

  1. Looks colorful and flashy and says “Google” on it, so I’m sure it will receive thousands of installs very quickly. However it’s clear this thing will be a beast in terms of API calls and code bloat…

    Plus, I’m assuming it will force load most of these scripts in the header rather than the footer. And now thousands more webmasters will be installing both Tag Manager and also GA and others, meaning a potential mess of duplicate scripts.

    It was nice to see the new Google GSC console finally begin encouraging verification by DNS records instead of janky HTML files and snippets, but this looks like 2 steps backward.

    Ultimately I’m guessing this will hurt WordPress performance and stability more than it helps. And look how poorly other Big Tech corporations took care of their “official” WordPress plugins, such as Facebook, Google AMP, CloudFlare, SendGrid, etc…

  2. The preview is great! Many users are using Google Analytics, Search Console and Pagespeed. This site kit will help a lot in bringing everything to WordPress.

    I’ve worked with Google PHP library and my main concern is it’s a really big library. I hope this site kit will be optimized for WordPress uses and doesn’t affect the website performance.

  3. I do agree with the fact that having Google on it would lead many users to install it just because it has a name, as well as a “shiny interface”, however, Google is no longer synonym for “reliability” as they release new products as quickly as they discontinue.

    Personally speaking, I would not install it as I can predict it to affect page load, then again, I do not see any use for it, they even have a Chrome extension that does basically the very same without having it installed on WordPress.


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