GoDaddy Launches eCommerce Hosting Plan in Partnership with WooCommerce

GoDaddy launched an eCommerce tier for their managed hosting plans on October 22. The new tier launched in partnership with WooCommerce and offers over $1,500 of commercial extensions and themes for setting up an online shop.

The eCommerce plan utilizes GoDaddy’s onboarding process available with all managed hosting plans. The system automatically sets up the user’s online shop based on answers provided during onboarding. This process eases the burden of setting up a fully-functional eCommerce website for users who are new to working with WordPress and WooCommerce.

GoDaddy also sets up and maintains a free SSL certificate, a necessity for handling secure payments, as long as the site continues using their managed hosting. This service is available with some of their other managed hosting plans but not the lower tiers.

It makes sense that GoDaddy would try to carve out a slice of the WooCommerce pie now that the plugin is powering 30% online shops around the world.

Neither GoDaddy nor Automattic, the parent company of WooCommerce, has released the details of what the partnership entails. Aaron Campbell, GoDaddy’s head of WordPress Ecosystem and Community, confirmed the two companies did have an official partnership.

The available list of bundled WooCommerce extensions includes the following, but it is unclear what other extensions are available (official extensions number in the hundreds). Campbell said that some extensions are still rolling out on the platform.

  • Advanced Notifications
  • WooCommerce Brands
  • Checkout Field Editor
  • WooCommerce Deposits
  • Follow-Ups
  • WooCommerce Points and Rewards
  • WooCommerce Pre-Orders
  • Product Add-Ons
  • Product Vendors
  • Min/Max Quantities
  • Bulk Stock Management
  • Subscriptions
  • WooCommerce Bookings
  • UPS & USPS Shipping Methods

There are a few popular add-on plugins in the mix, but many store owners could need to purchase additional extensions to build their ideal online shop. Setup costs could be steeper than some customers anticipate. Official WooCommerce extensions can range between free and $299 per year.

The plan also makes several premium Storefront child themes available to customers. Like extensions, there is currently no public list of which themes are included with hosting.

The new eCommerce tier runs on the same managed hosting system as other plans, which all allow site owners to run WooCommerce.

“From an ease-of-setup standpoint, eCommerce site owners will definitely benefit from the simplified onboarding process that helps them through setting up their store,” said Campbell. (Read our review of GoDaddy’s onboarding process.)

Aside from potential help from the onboarding process, the value-add for going with the eCommerce hosting tier is directly tied to the bundled WooCommerce extensions and themes. Without an official list available, it is hard to speculate whether the upgrade from the next lowest tier, Ultimate, is worth it. The Ultimate plan runs $5 cheaper each month ($60/year). It is virtually the same plan minus the WooCommerce extensions. Plus, you can run a second website on Ultimate.

Shelling out the extra dollars for the eCommerce tier comes down to personal choice. Whether GoDaddy is offering an extension or theme that would cost more than the $60 in savings each year should play heavily into that decision. A single commercial extension or theme will likely exceed that cost.


6 responses to “GoDaddy Launches eCommerce Hosting Plan in Partnership with WooCommerce”

  1. For many years, I’ve been hesitant to work with GoDaddy for two primary reasons:

    1. They were not WordPress focused and were doing nothing to serve my agency clients.

    2. Poor customer support. WP Engine’s support techs are far more qualified and tech-savvy. They understand what you’re asking for and can solve your problems very quickly. With Go Daddy support, it’s like pulling teeth.

    Recently, I was able to login to a new client’s account on their managed hosting and what I found was still light years away from where WP Engine is today.

    Now, that’s not to say they aren’t trying. And, that’s also not to say their recent acquisitions and partnerships, like this one, aren’t important and will help them in the WordPress world. But they are still comparable to WP Engine in their managed hosting environment.

    This all-in-one service stack of WooCommerce + plugins is definitely interesting and I may test this mix with any new Ecommerce client that comes to me, but with a more limited budget. But, at WP Engine, I can either host my clients myself or use my partner agency status to earn some revenue on hosting fees. So while having this instant stack is interesting, there are other issues that remain unresolved for the agency referrer. Not sure if GoDaddy provides referral fees, but at WP Engine, I get a monthly residual on every site registered and not just a one time affiliate fee.

    But, I appreciate you writing about this. It’s good to know.

  2. There are many bad players in the hosting space, but GoDaddy is the worse host ever. I’d say this is a very bad news for WooCommerce. Anything associated with GoDaddy is doomed to be (or become) really bad.

  3. Hi Justin,

    It is really great to see that GoDaddy is getting more WordPress focused. However Godaddy definitely needs to improve their customer support. I have some really bad experience with Godaddy customer support. Its really difficult to deal with customer support reps, who have a hard time understanding the technical concepts.

    Good to know that Godaddy’s onboarding process is available with all managed hosting plans. Lets hope that the partnership between Automattic and Godaddy would make users more happy and process of using Godaddy products little less painful.


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