GoDaddy Acquires SkyVerge, Creator of Over 60 WooCommerce Add-Ons

On September 14, GoDaddy announced it had acquired SkyVerge, a major WooCommerce-focused development company, for an undisclosed amount. At the moment, GoDaddy is playing it close to the vest in terms of its future plans. It has not publicly announced anything beyond a continued commitment to current customers.

The initial announcement makes note that SkyVerge’s free plugins on WordPress.org have been downloaded more than 3.1 million times. However, the company’s nine plugins in the directory currently have over 155,000 active installs. Nevertheless, SkyVerge’s real value is in its team and its impressive array of free and commercial add-on plugins available directly from its site.

WooCommerce is a cash cow for companies with the right products and marketing at the moment. GoDaddy seems to be going all-in on the back of WordPress’s most popular eCommerce solution. It launched a managed WooCommerce hosting plan in October 2019. The hosting company has now added over 60 WooCommerce extensions to its inventory in one swoop.

“As more small businesses and entrepreneurs go online, having a highly performant eCommerce experience is becoming more important than ever,” said Rich Tabor, Senior Product Manager of WordPress Experience at GoDaddy. “Late last year we launched a Managed WooCommerce offering, bundling many WooCommerce extensions in the Managed WordPress environment.”

SkyVerge has quietly become a massively successful WordPress and WooCommerce business. It was bringing in $350,000 per month at the end of 2019. There was no response on how well the business has performed thus far in 2020.

The entire SkyVerge team came along for the transition to GoDaddy. “We’re just beginning to deliver more capabilities and an even better setup and ongoing usage experience for our customers,” said Tabor. “The SkyVerge team will lead and accelerate those plans. They are an incredibly talented and innovative team that lives and breathes WooCommerce. Joining forces with them advances GoDaddy’s WordPress strategy and enhances our ability to deliver intuitive eCommerce experiences that help everyday entrepreneurs sell online.”

With so many extensions in place, the big question for average users is whether those extensions will become a part of GoDaddy’s eCommerce hosting bundle. Tabor either did not or could not let slip any plans in the works. “We’re just beginning to determine how to best deliver SkyVerge’s wonderful products to GoDaddy customers. SkyVerge brings a lot of great software. It’s reasonable to expect we’ll be delivering that to our customers who are selling online.”

It is doubtful that GoDaddy went into this acquisition without at least some short-term plans or visions for how its managed hosting service would use these extensions. For now, we will have to wait and see.

It seems that the immediate plan will be to maintain business as usual. Tabor said GoDaddy had no changes to announce related to SkyVerge’s products and website. “We are committed to continuing support of SkyVerge’s customers and investing in the SkyVerge software,” he said.

SkyVerge also created Jilt, which is an email marketing platform for eCommerce sites. The platform currently supports WooCommerce, Easy Digital Downloads, Shopify, and Shopify Plus. Tabor did not directly respond to what the future looked like for Jilt’s non-WooCommerce customers nor did he give any indication of whether there were plans to expand Jilt to other eCommerce systems.

He did say that GoDaddy would continue to invest in its priority eCommerce platforms, which are WooCommerce and GoDaddy Websites + Marketing.

Max Rice, co-founder of SkyVerge, did leave some indication of Jilt’s future in his announcement post. “We made a commitment to be there for your business with software you can depend on, and we’re sticking to it,” he said. “We’ll continue to support our existing WooCommerce plugins and Jilt. While we’ll be building something new at GoDaddy, everything we’ve already built is a big part of that.”

17

17 responses to “GoDaddy Acquires SkyVerge, Creator of Over 60 WooCommerce Add-Ons”

  1. Lee says:

    Are there any other developers out there concerned about all of these GoDaddy acquisitions? I’m happy for the SkyVerge team, and others that have been acquired, but I’m trying really hard and just can’t see how this is good for the developer ecosystem…

    Report

  2. David Grant says:

    I wonder, what’s with this trend of hosting companies buying up WP plugins? This year alone, InMotion bought Sprout Invoices, LiquidWeb bought Restrict Content Pro, and now GoDaddy buys SkyVerge…

    Report

    • They buy it because there is a big shot in it. They will make more money and also innovate the system to help people. The sole aim of every company is revenue generation so they can’t be wrong bro.

      Report

    • John Kirkham says:

      They all offer managed WP/WC hosting. If they can throw in free access to a few key plugins it gives them an edge, especially if they can stop competitors offering the same free access to the plugins they control.

      Report

  3. Stef says:

    I’m happy for the team at SkyVerge. I have some really good friends that work there. Having consulted GoDaddy since day one and the group running the show now I’m not a fan of this buy.

    As for a company, GD lacks any type of customer service skills. They’re not the powerhouse they once were and their servers are outdated.

    Report

    • Outdated servers? Interesting…

      Report

      • Stef says:

        Well, yes and no. Nothing like Google’s new cloud servers. They’re insanely fast. Whereas GD likes holding on to cPanel junk from 10 years ago. They did a huge house cleaning about 4 or 5 years ago and they were phasing out a lot of their servers that I had consulted on back in 2000. So think about that timeline. That’s a long a** time to hold on to that kind of technology.

        Report

        • Thanks for the response, Stef! Love exchanges like this. On a crazy tangent, I just went down a “rabbit hole” (successfully) to keep a 17-year-old legacy audio interface alive (Digidesign 002 rack) with a recent AMD Ryzen build. Again, totally off topic… Cheers!

          Report

  4. I have always known GoDaddy ro be on the right track. This is incredible for me and a lot of things will get improved.

    Congratulations 🎉 👏 Godaddy.

    Report

  5. Bastian says:

    Sadly, like many IT startups, it seems that, right now, the only goal of many plugin developers is to be ultimately bought by a big company. In the case of WP is either GoDaddy, Automattic, WP Engine or Syed Balkhi.

    Report

  6. Eamc says:

    Thats a mind blowing news but godaddy is already big and my experience with their support isnt good. I hope this be a positive sign.

    Report

  7. That was a great move from Godaddy, with this acquisition they will be able to generate more revenues because controlling some of this plugin competitor offer free of cost will mean more sales for them. If you pay a few bucks for a plugin every month or annually, and then Godaddy offers the plugin for free with a condition that your website must be hosted with them, i bet you’d want to go with that? Smart move for Godaddy though.

    Report

  8. Rouf Abdur says:

    Great move by Godaddy. Hope they improve more

    Report

  9. Chris says:

    Not particularly related to the sale, but I only recently learned who they are because I a “SkyVerge” top-level admin navigation link showed up in my admin. Apparently it’s because I use the WooCommerce Memberships plugin. I’d love to be able to remove that as it really doesn’t do anything useful at all. I was nervous it was nefarious at first.

    Report

    • Hey Chris,

      Looks like the SkyVerge dashboard link (partially) did exactly what it was supposed to do for us (raise awareness of the brand/name), even if it didn’t quite land as well as it could have.

      A couple bits of good news for you here, though. At launch, we provided code snippets that would either move the link under the WooCommerce navigation or remove it entirely. We’ve also heard what you and others have shared about the dashboard and are currently in the process of removing it from our plugins in their next updates (Memberships just updated today!) – in favor of a free standalone plugin to add it back if you’d like. The idea behind the dashboard was to provide our merchants with a way to stay updated on the plugins they pay for and have direct access to our support team!

      So sorry to make you feel like we hi-jacked your navigation! Hopefully, the next round of updates will help everything feel a bit better again :)

      Marcus Burnette
      Customer Support Specialist at SkyVerge

      Report

  10. Robert says:

    Excellent move by GoDaddy! GoDaddy is committed to helping entrepreneurs succeed online with high-performance WooCommerce stores that are feature-filled and quick to build.

    Report

Newsletter

Subscribe Via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: