1. Jesse

    The obsession with Pippin Williamson on this blog is bizarre, as if nothing else is happening in the world of OSS — minor happenings in the world of EDD are breaking news? Every time?

    “It’s a luxury to have business owners like Williamson in the WordPress economy.” … lol, get a room, Tav!

    In more useful EDD news this week, we found out that their plugin relies on the login “salts” in wp-config to generate links, meaning that downloads will break if you cycle these salts for security.

    A few of our hosting clients have lost *all* EDD download functions after cycling their salts. Not a “luxury”… /s <3


    • Jeff Chandler

      To each their own I guess.


      • Tim Kaye

        I’m afraid that I’m with Jesse.

        EDD has to be the worst plugin I know for releasing updates with a ton of bugs, which then have to be squashed by subsequent updates. It’s got to the point where I deliberately stay several updates behind and wait for the updates-to-cure-the-updates. (All these newly-introduced bugs also mean that the rate of updates has become quite ridiculous.)

        But that’s not all. EDD doubled the price of extensions not so long ago, so the original prices for these passes came across as just plain greedy. I heard some call it extortionate. Which is particularly ironic, since I’ve seen Pippin accuse a reviewer on wordpress.org of engaging in “blackmail” and “extortion” simply for promising to come back and change his or her review if the problems s/he reported were rectified!

        So, no, Pippin is no luxury: far from it. And the two things that keep EDD going are barely connected to anything new that it has provided over the last couple of years.

        One is that, like WordPress itself, EDD’s success has been based on a core that makes it relatively easy for others to create add-ons (particularly for payment gateways).

        The other is that EDD currently faces little direct competition. (WooCommerce is about the closest to a competitor around, but the two products aren’t really doing the same thing.) I can’t help feeling that, if EDD were a forms plugin, it would be really struggling. It certainly needs to up its game, irrespective of the prices it currently charges.


      • Pippin Williamson


        You’re absolutely right. We have not done nearly well enough at pushing out reliable updates. That’s a failure on us and one we’re working to rectify.

        For anyone that has been affected by an update that wasn’t smooth, I’m sorry. We’re trying to improve that.


    • Pippin Williamson

      Hey Jesse,

      I understand you don’t like me. That’s okay, my goal isn’t to try and please everyone, but I do try my best to make my customers happy.

      One of the positive side effects of the announcement we made was more than $80,000 worth of renewal fees being wiped out for our customers as a result of the reduced prices. Perhaps $80,000 doesn’t matter to your customers, but it sure does mine and I think it’s worth broadcasting when that happens. I know that Jeff feels the same way and is why he wrote about such “insignificant” news.

      I’m sorry to hear that our use of salts has caused problems for some of your customers. That was an unintended side effect of a choice we made years ago that we’ve been dealing with since. We will be moving away from using the WP salts for download links.

      By the way, you can reach me directly anytime. My email is pippin@easydigitaldownloads.com. Seriously, if your customers are having problems caused by EDD, I do care and am more than happy to help resolve them.


      • Jesse

        ^^^ WP Tavern headline next week:

        “Pippin Williamson apologizes for his previous apology after EDD revealed to have irreversible single point of failure.”

        You wiped out $80,000 worth of fees never paid? We wiped out over $50 million of those this year, too! ;)

        I don’t “not like you” as I’ve never known you. I just happen to think humble-brag marketing is sooo 2013… nothin’ personal.

        And, I wish WP Pravda would diversify a bit.

        That said, godspeed to EDD giving Woo a run for their money…


  2. Grant Palin

    Good on Pippin for owning the mistake. Even better for making it up to current customers with refunding the difference. That’s caring for the community!


    • Brian

      I agree, Pippin could have just quietly changed the prices or email customers who purchased within that period. But instead, he apologized publically and offers a refund to qualifying customers.

      I guess Jeff is doing the right thing by spreading the message to even a wide audience that might qualify for a refund :)


  3. Thomas Herold

    In other words…there is just a limit of what you can squeeze out in revenue for a plugin.


  4. Katie Keith

    Thanks, I will check this out. We use a LOT of EDD extensions on our site, yet the previous price was still more expensive than all our extensions combined (partly because we bought most of our extensions years ago before they increased prices a while back, so the annual cost is very reasonable). I will re-do the math to see if it works out now!


  5. GJ

    First, it’s good to see Pippin own up to the serious mistep and what is being done to rectify it with refunds, so you have to give him credit for that.

    However, I still feel that the Pass concept is not the right way of doing things because people are forced to pay for plugin addons that they don’t and/or won’t use. The best solution was the (now removed) Starter Package where you basically build your own package of addons with a 30% discount for buying bulk. Even if it was 20%, it would still be a good option.

    The benefit of build-your-own package gives you an idea of what plugin addons are popular, used, and what ones are not worth keeping (maintaining, updates, support, etc). But most of all, the user chooses what they need for their specific website. Every site will be different.

    I think even with the change in Pass pricing, you may find it’s still not as popular. One specific addon is the Software Licensing, but this is only available on the “Professional” and above. So it means purchasing it separately. It also means that if most of the included addons with the Pass’s are not usable, the person has to purchase the ones they want separately as well, adding up the costs without discount for bulk. This has the potential of turning away some people.

    I think the option to purchase individually and to offer the build-your-own package is the way to go.


  6. Steven Gliebe

    If buying individually makes more sense, do that. If a pass saves you money then do that. It’s good all around. The old Pro Pass pricing made sense in my situation. The new pricing is a bargain.


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