Pippin Williamson, founder of Easy Digital Downloads, published an apology on the company’s blog today admitting that it made a mistake in its pricing model for extension passes. In mid-June, the company introduced a new set of pricing options or passes. The passes come with a single license that provide access to a group of…
Support is one of the most difficult and expensive aspects of a business. At the same time, it’s often a determining factor on whether a company sticks around for one or several years. One thing I’ve noticed most of the established WordPress commercial theme businesses have in common is their reputation for providing good support.…
A child theme is defined in the WordPress codex as a theme that inherits the functionality of another theme, called the parent theme. Child themes allow you to modify, or add to the functionality of that parent theme. A child theme is the safest and easiest way to modify an existing theme, whether you want…
The founders of UpThemes, a commercial WordPress theme business started in March of 2010 has published an open letter to their customers and to the wider WordPress community. It’s a fascinating look into how the company has evolved over the past four years. The letter is filled with lessons learned and contains what I consider…