Yoast SEO 8.2 was released last week with the plugin’s first tools designed specifically for Gutenberg. It includes two new How-To and FAQ structured data content blocks for early adopters of the new editor.
Structured data is content that can be marked up with a shared vocabulary, such as the one provided by Schema.org. Content like products, books, reviews, podcasts, events, and recipes lend themselves well to this specific type of organization. Structured data helps search engines index the site more effectively and communicate results in more compelling ways, such as rich snippets, rich cards, or voice search.
Structured data is not easy for most WordPress users to implement without the help of a plugin. Now that more content is being created in Gutenberg, users who want their content to display as enhanced search results will need to seek out plugins that make that an automatic part of the content creation process.
The plugin outlines all the necessary data the users needs to add in order for the How-To and FAQ content blocks to appear as valid pieces of structured data.
In the future the Yoast team plans to create many more structured data blocks.
“We’ll work first on blocks which we can dogfood on Yoast.com, like Job posting and Event,” Yoast CTO Omar Reiss said. “After that, we’ll just go for the popular ones, like Recipe.”