On the podcast today we have Marieke Van De Rakt & Taco Verdonschot, and they’re both from Yoast SEO. I sat down with them both at WordCamp Europe and we talked about some of the recent changes that have taken place within the company. Having worked hard to build and maintain their company’s reputation, they…
After 10 years in the WordPress ecosystem as one of the most popular plugin businesses, Yoast is branching out with a new SEO app for the Shopify market. The app will offer Shopify merchants a set of optimizations for search results and Google Shopping, automatically add structured data, and allows users to optimize for desired…
Earlier today, Yoast CEO Marieke van de Rakt announced the company had been acquired by NewFold Digital. Yoast and its SEO-related business are expected to continue operating as usual with its current team and maintaining its product line. Newfold Digital is a global web solutions provider that serves small-to-medium businesses. The company has many brands…
Yoast, the company behind the popular Yoast SEO plugin, announced it had acquired the Duplicate Post plugin earlier today. Along with the acquisition of the project, the company brought on its creator, Enrico Battocchi, as a senior developer. He will continue in a lead role with the future development of the plugin. Duplicate Post currently…
Yoast, the company behind the popular Yoast SEO plugin, launched its free block editor training course today. The course is available to anyone by signing up for Yoast Academy, which also includes multiple other free and paid courses. Users can learn everything from SEO and copy writing to basic WordPress skills. The Academy team’s latest…
In this episode, John James Jacoby and I discuss Joost de Valk’s decision to step down as WordPress’ Marketing Lead. I shared my recent encounter with food poisoning and some of the lifestyle changes I’m making to improve my health. We also talk about a new experimental plugin by Automattic that aims to provide full…
Joost de Valk has announced that he’s stepped down from the WordPress Marketing and Communications Lead role. The position was created and awarded to de Valk earlier this year. Not only was it a new position, but it also expanded the leadership roles in the WordPress project. Despite making progress, de Valk didn’t feel as…
Pressing Topics is a daily podcast hosted by Malcolm Peralty and myself. We discuss the news that’s making headlines in the WordPress ecosystem as well as related topics that catch our eyes. Generally speaking, if you listen to this show on a daily basis, you should have a good idea on what’s going on in…
In this episode, John James Jacoby and I start off by discussing the office chair purchasing process. I recently needed to buy a new chair and was surprised by some of the features that were highlighted. We talked about block managers and some of the pitfalls that will need to be overcome. For example, what…
Yoast CEO Marieke van de Rakt published a post yesterday, addressing the controversy that dominated the #YoastCon hashtag on Twitter in the days leading up the the event. Several parties from the SEO industry began circulating old tweets, along unsavory videos depicting Joost de Valk partying with promotional models. de Valk issued a public apology…
The third edition of YoastCon kicked off today in Nijmegen, the Netherlands, but for those following remotely the conference has been overshadowed by a discussion that erupted on the #yoastcon hashtag prior to the event. Several parties began circulating tweets and unsavory videos involving Joost de Valk, for which he has since publicly apologized. The…
Yoast SEO 8.2 was released last week with the plugin’s first tools designed specifically for Gutenberg. It includes two new How-To and FAQ structured data content blocks for early adopters of the new editor. Structured data is content that can be marked up with a shared vocabulary, such as the one provided by Schema.org. Content…
In an effort to increase speaker diversity at conferences worldwide, the team at Yoast SEO has launched a diversity fund. The fund will pledge a minimum of €25,000 each year. Its purpose is to remove the financial burdens that can cause minorities or underrepresented groups to speak at conferences. “There are WordCamps throughout the world,…
In this episode, John James Jacoby and I start with a continued discussion of AMP from last week. We cover the big releases of the week including Jetpack, Genesis, Yoast SEO, and Gutenberg. We discuss a new project that aims to determine Gutenberg compatible plugins, debate the terminology used to describe WordPress’ market share, and…
If you’ve ever heard your parents say something like,”My son works for the internet,” or “My daughter owns some kind of computer company,” then you know the struggle. Many parents have a difficult time understanding the professions of their grown children, especially when they are in the tech industry. This can also be compounded by…