1. Marco

    It would much better if they spend time and effort creating a better WooCommerce.com marketplace. It is one of the worst marketplace with scarse information, missing demos, no user comments, etc.


  2. Leonardo

    Welcome to the new and amazing world of Matt&Co. Democratizing publishing while squeeze money from everywhere! This is just the beginning.


    • Nwwoman

      Why does this even illicit surprise? WP is not true open-source and contributors to it are simply free labor furthering Matt’s commercial goals. He threw users and developers under the proverbial bus last year and nothing has changed. I will bet anyone that more like this will come. Who wants to wager me?


  3. Michael Beaumont

    First Jetpack, now Woo. Is there no end to WordPress being transitioned to a marketing platform?


  4. Matt

    Is the Woocommerce team actually trying to give people a really good reason to fork the project? Sheesh.


    • Michael Ginsburg

      I think it’s a great idea and the WP fork project ClassicPress are probably best positioned to do so.
      It is also in their best interests as this will ensure WooCommerce remains compatible with their platform.

      I’ve raised this idea on their forum so let’s see how this goes.


  5. Anh Tran

    This behavior is kind of different from the Jetpack case. At least, they do in their product screens, not WP screens.

    The bad thing here is how they do that. It’s too much and too often. And there’s no way to disable it at all (coding is not an option for store owners).

    Agreed with Matt, it’s probably a good time to fork the project.


  6. Wil

    Reading through the WC team reply comments on the announcement post can be summarised as “Thanks for your opinion – we’re doing this anyway.”
    No engagement with the community at all 😦 Very sad.


    • Heribert

      Nothing new, same as with Gutenberg in its alpha stage at release time, and now beta stage in production sites.


  7. Brent Shepherd

    I’ve seen hundreds of outraged comments about this change, largely from developers.

    I haven’t seen a single pull request to the WooCommerce repository, from someone outside Automattic, to propose any changes, improvements or the ads’ removal.

    As they famously say at Facebook: “Code Wins Arguments“.

    If you are a developer and believe these ads are damaging to your clients, your business or the WooCommerce community, contribute to improving that situation and the platform.

    That’s what open source is all about.


    • Arūnas

      I agree that code does win arguments. So here is some: https://github.com/tinyhelp/tinyhelp. If every plugin/theme developer starts messing with the plugin search, i believe we can actually make a policy change happen. I still believe wp.org is capable of doing the right thing for the community if enough pressure is applied by the said community.


    • David Anderson

      I haven’t seen a single pull request … from someone outside Automattic,

      From following the conversation, it seems like everybody from outside Automattic’s hope is that they’ll just press the “revert” button on the original merge, because the whole idea will scream “hi guys, it’s amateur hour, this is a plugin for mom-and-pop shops only” at users.

      Some people have suggested alternative areas of the dashboard where marketing is appropriate, but looking to third parties to produce code to tune Automattic’s marketing and stop themselves shooting themselves in the foot sounds a bit optimistic.

      Does code really win arguments at Facebook? If so, it’s hard to know why Facebook is still a creepy universal surveillance machine. I suspect that in reality, being Mark Zuckerberg and being able to say “the owners require profits, so do as I tell you” is what wins arguments.


    • Bastian

      As they famously say at Facebook: “Code Wins Arguments“.

      Tell that to sc0ttkclark…

      WordPress Core Fields API Project is Seeking New Leadership


  8. Viktor

    When will people realize Automattic answers to its shareholders, not WordPress users.

    Everything they do is designed to generate revenue, not to benefit open source community.

    Everything they contribute to the core helps WordPress.com, all free plugins they offer either have upgrades or paid extensions.


  9. Alex

    Fortunately (?), this is the open-source movement, so opinions can run wild sometimes. At the same time, it means Automattic has to build extra muscle to deal with concrete and on-point feedback on the Web and in-person at meetups!


  10. Peter HvD

    Thanks for bringing this to our attention. I’ve now added

    // Removes Woocommerce’s offensive advertising
    add_filter( ‘woocommerce_allow_marketplace_suggestions’, ‘__return_false’, 999 );

    to the functions.php file of all 6 WooCommerce sites that I maintain.

    This is a worrying trend from Automattic – first Jetpack, now WooCommerce. What’s next? Pushing their commercial agenda in the WordPress core itself?


    • Lawrie

      Same. We have around a dozen active WooCommerce clients, but for some we no longer have access to their codebase to make the filter change. So I very quickly knocked this plugin together: Remove WooCommerce Marketplace Suggestions.

      Hopefully this should cover all of the many, many shop owners who don’t have the ability, the access or the budget to have that filter manually added.


  11. Nathan

    So Automattic have clearly learned nothing from the great G*******g debacle. One curious thing about the WC marketplace that I’ve never understood is that there’s absolutely no incentive to renew subscriptions. Renewal costs are the same as new purchase costs. Plus, they are way overpriced IMHO.

    Plugins get a major update say 3 or 4 times a year if you’re lucky. At the end of the subscription term, you might as well let your subscription lapse for 6 to 12 months, continue using the old version and then buy a new license when it suits. Or buy your plugins from elsewhere as I do.

    I really dislike this “new” Automattic and I am looking forward to seeing ClassicPress develop.


  12. r1ck

    All plugins on WordPress.org are equal; except the one’s from Automattic – which are more equal than others.


  13. RiFi

    I’m just confused, if your a developer and they gave you a filter to turn it off, why are we still talking?


    • David Anderson

      I’m just confused, if your a developer and they gave you a filter to turn it off, why are we still talking?

      Because if you’re developing third-party WooCommerce extensions, then you have an interest in the total market size of the WooCommerce extension market. If WooCommerce burn their reputation as “that pretty good, but annoyingly spammy e-commerce plugin”, then that affects you. Just because there’s a filter, doesn’t mean that 99% of users will know, or know what to do with it.


  14. Brad

    How come my screenshot doesn’t get like some awesome attribution or credit – maybe even a free toaster or something like that? Nothing. No Love. ………at all?
    Fine, I’m gonna go get on the tweeders and hashbrown some #wpdrama


  15. Brad



    …..so, in a nutshell, this is probably going to be the same cycle as anything else: ignore the community, make a minor adjustment, force it on users anyways.


    • Josh Kohlbach

      Or… get negative feedback, ignore, force it on the community anyway, get an even bigger backlash once actual users who use and pay for said extensions find out, then make a rollback release and admit “yeah maybe that wasn’t a good idea”… /shrug


  16. Surbma

    Yes, this is unacceptable, hence I created a plugin for this filter. So everybody can use it without any coding skills:

    WooCommerce Without Marketplace Suggestions

    The plugin just works, no options, no admin menu. Enjoy! 🙂


  17. Brad Griffin

    Timmy just cranked out 3.6 rc 2.
    In this second release you’ll find …………….
    {{dramatic drumroll}}
    ……either a semi-decent surprise
    …..you’ll be severely disappointed



    • CFay

      // Suggestions may be disabled via a setting under Accounts & Privacy.
      if ( ‘no’ === get_option( ‘woocommerce_show_marketplace_suggestions’, ‘yes’ ) ) {
      return false;

      Didn’t dig too deeply into the code but really hope this is enabled by default.


  18. Todd Wilkens

    In closing out our original post about Marketplace Suggestions, I said:

    We are listening to feedback on usefulness, frequency, and ways to improve extension recommendations. As with all thing open-source, they are subject to change.

    We are committed to working with our community, including the plugin review team, and responding to feedback. Just as a reminder, the Marketplace Suggestions feature was developed in the open in a long-running feature branch/PR which was merged to master a month ago. It was mentioned in the Beta 1 Release notes, and was testable during Beta1 and prior on master.

    It is often only when the release candidate comes out that we get certain kinds of feedback. It’s an important stage in the development cycle when we want and expect input. With the 3.6 RC1 live, we received specific feedback that we could take into consideration and act on. Thanks to the developers, end users, and the plugin review team for all their help.

    See all the details of updates and fixes in the 3.6 RC2 release post.

    Also, we continue to be in contact with the plugin review team to ensure the suggestions are in accordance with the guidelines. There is a live conversation on the definition of suggestion/advert dismissibility. We will participate in that conversation and honor the outcomes.


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