E-Commerce

WooThemes.com Domain Redirected as WooCommerce Takes Front Seat

When Adii Pienaar, Magnus Jepson, and Mark Forrester created WooThemes in 2008, they never envisioned a future where the lion’s share of the company’s revenue would be derived from e-commerce. After establishing WooThemes as a major player in the WordPress themes marketplace, the company’s founders launched WooCommerce with the goal (more…)

New WordPress Plugin Tests for TLS 1.2 Compatibility

Jason Coleman, creator of the popular Paid Memberships Pro plugin, published a post today, warning users that many payment gateways will soon require TLS 1.2. The encryption protocol secures communication between the server and customers’ browsers so that things like credit card numbers and addresses can be transferred safely. Coleman (more…)

Shopify Launches Official Plugin for WordPress

Shopify announced today that the company is jumping into the WordPress market with a new official plugin and three WordPress themes. The Canadian company captures just 8% of the e-commerce technology market share, trailing WooCommerce (31%), Magento (19%), OpenCart (11%), Prestashop (10%), and others (13%). The new Shopify Buy Button (more…)

Do the Woo: A New Podcast for WooCommerce Store Owners

Bob Dunn, a WordPress educator better known on the web as BobWP, is launching a podcast for WooCommerce store owners. “Do the Woo” will air weekly on Wednesdays with tips and tricks to help store owners attract more customers. Dunn plans to host guests involved in WooCommerce development, as well (more…)

10up Open Sources ElasticPress Plugin for WooCommerce

WooCommerce is currently the most popular way to add a store to WordPress. Its usage is on the rise and seems to be growing in tandem with global WordPress usage. Wappalyzer estimates a 31% marketshare in the e-commerce category and BuiltWith has WooCommerce at roughly 29% among other shopping cart (more…)

Early Bird Tickets for WooConf 2016 Now on Sale

WooConf 2016, a conference devoted entirely to WooCoomerce, will be held in Austin, Texas on April 6-8th. Recaps from those who attended in 2014 are all agreed that this is one conference you don’t want to miss if you work with WooCommerce. The event attracts a healthy mix of entrepreneurs, (more…)