Own Your Content: Postcard Social Sharing App Launches With WordPress Integration

postcard-appPostcard is a new free social sharing app for iOS that landed in the app store today. The app makes it easy for you to share content from your phone to multiple social networks at once.

The golden feature of this app is its “Custom Network” capability, which allows you to share to your own website. Many times people will share content, such as a quick status or photo, to Facebook or Twitter. The content is then hosted on the social networks, which gobble up all the traffic.

Postcard addresses this problem by allowing you to set your own website as the “host” network and direct all the traffic to your site where the content is hosted.

WordPress Plugin Connects Postcard to Your Website

Given that WordPress is the world’s leading publishing platform, Postcard’s creator decided to launch with WordPress integration available from day one.

This plugin performs two main functions:

  1. Links the Postcard App to your WordPress site
  2. Makes it possible to display content sent via Postcard on your site

When you send your content to be hosted on your site, you won’t have any of the character restrictions that come with sharing to other social networks. The plugin creates shareable permalinks attached to the messages that you share to Facebook, Twitter and other networks.

The Postcard WordPress plugin also gives you a number of shortcodes to use in the post/page editor for inserting content that comes from the app. The shortcodes make it easy to display an archive, feed or gallery of your Postcard content. The content can also be filtered using the designated attributes, such as tags or count:

[postcard-feed tags="interesting,useful"]

The Postcard Social Networking Plugin is available for free on WordPress.org. With the plugin and the app working hand-in-hand, you can create an archive of all the data that you share to social networks from your phone, even if you don’t choose to use shortcodes to display it on the front-end.

Own Your Content and Boost Traffic to Your WordPress Site

Kyle Newsome, the app’s creator, said that the ability to share to your own website is the feature that he is the most excited about: “It represents most strongly why I started building this app in the first place – to help people solve content ownership and control issues I see prevalent in the shape of social media today.”

Newsome designed Postcard to be a tool that can help people to keep their website content fresh. “There is a big opportunity with this app to make sure your website doesn’t go stale as you post regular short form content to social networks,” he said. Since many people are already putting quite a bit of effort into updating their social networks, Postcard gives you a way to broadcast to all of them while passing the resulting traffic on to your own website.

One important thing to note is that Postcard doesn’t store your content or use it to create a social network of any kind. I asked Newsome to clarify how it works. “It doesn’t store data or use 3rd party servers,” he said. “All credentials are local and securely stored on the phone.” This is an important distinction when comparing Postcard to other apps that claim to let you own your own data. If you use the Custom Network feature, the app simply couriers that data to your site where you own the content.

An App to Fundamentally Change How We Use Social Networks

Postcard presents a new way to interact with social networks. When announcing the upcoming launch, Newsome said, “For those of us who are active content creators, I think this marks a very important change in the way we use social media.” Having your own website as the canonical source for the content you create has value beyond the traffic that you gain. That link to your site and the fact that you host the data assigns ownership of that content to you. It also provides a lasting archive of your content that can be sorted and presented in any way that you choose.

Right now Postcard is only available for iOS. I asked Newsome if an Android app is in the works. He replied, “Yes, cross-platform is in the plan. I’m looking at ways to hit both desktop and more mobile platforms.” As soon as these tools are available, Postcard will be set to double, if not triple its user base, given that Android currently dominates the smartphone market. We’ll keep you updated as these tools continue to develop.

6 Comments


  1. Sad that the app is not yet on Android, and after reading 70% or more of this post, I still can’t really understand how the app really works, looks like it has common function with pressgram by John Saddington (to own the content).

    How about a toturial to use it, nice update though, thanks Sarah :)

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    1. You can read the plugin’s instructions to find out how to use it. Basically it lets you share stuff from your phone to multiple social networks, including your own website. It’s different from Pressgram, for sure, because it doesn’t provide a social network or store your data on 3rd party servers.

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      1. Basically, it can help us creating quick post to our site and social profiles, then promote it on our social media account, right?

        Pardon me, I don’t have any iOS devices so it said “Without the companion app, this plugin won’t serve much purpose.” maybe that’s what causing me to confusion.

        Thanks for the quick reply, but may be you don’t need to explain it more until I have one iOS devices Sarah :lol:

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  2. At first I thought this could already be done using the WordPress app for updates and activating the Publicize feature within JetPack for auto-sharing to social networks.

    After looking closer it appears that it aggregates your social content and feeds it to WordPress.

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    1. Hey Jason, one of the key differences, I believe, would be that the normal WordPress app will create a standard Post for you. This plugin creates completely separate tables for storing your social content which means that they can be directly embedded into blog posts using short codes.

      The plugin itself does no social sharing for you. It just makes your website communicate like a personal social network so it can receive content from the app.

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    2. From the article one might understand it both ways :-/

      “Since many people are already putting quite a bit of effort into updating their social networks, Postcard gives you a way to broadcast to all of them while passing the resulting traffic on to your own website.”

      Looks like it takes content from the social networks and makes a copy of it in your WP, but…

      “The plugin creates shareable permalinks attached to the messages that you share to Facebook, Twitter and other networks.”

      Looks like the primary source of info is phone, then it passes info to WP and feeds WP links to social sites.

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