The poll this week asks what the most important selling point is for you when it comes to purchasing a theme. For me, the most important selling point is support. When ever I’m on the lookout to purchase a new theme, I do a thorough background check with sites I know are using the theme I’m interested in. I question those folks to ask them how easy it is to modify or work with. I also ask them their opinion of the support they received. I also browse through the support forums if they are available to the public as well as performing a few Google searches to see if any major issues had popped up with the company in the past.
I think many people undervalue support. Justin Tadlock on the Hybrid Forums has helped me out a ton of times already. Without his help, I’d be stuck at a roadblock with no way around it. If I can’t get a good handle on how good the support is for the product, I’ll pass it by.