Jetpack Goes Modular With More Features Now Available as Individual Plugins

Jetpack announced today that it is splitting out six of its most popular features into individual plugins. Automattic reports that the company received feedback from developers and site owners asking for the ability to use specific components of Jetpack as part of their own “tech stack” of plugins.

The six features that are now available as individual plugins include the following:

  • Jetpack Backup
    Real-time site backups on Automattic’s cloud infrastructure
  • Jetpack Protect
    Scan for vulnerabilities in WordPress core, themes, and plugins for free
  • Jetpack Boost
    Improve site speed and SEO for free in just a few clicks
  • Jetpack Social
    Automatically share new posts and products on social channels for free
  • Jetpack Search
    Help visitors find what they are looking for
  • Jetpack CRM
    Streamline communication, provide better customer service, and grow sales

Three of those plugins were already available as separate plugins (Backup, CRM, and Boost). The Protect, Boost, CRM, and Social plugins are free to use. Backup and Search require a paid plan in order to work. Jetpack representatives confirmed those three plugins fall under the WordPress.org guidelines for SaaS connection plugins.

For years developers have criticized Jetpack for being “bloated,” bundling too many features. In 2019, Jetpack acknowledged that the plugin had a discovery problem, where users who were not fully familiar with the plugin’s dozens of modules ended up installing plugins to perform functionality that Jetpack already includes. Automattic attempted to solve this by promoting paid upgrades as feature suggestions on the plugin search screen, a controversial move that violated the plugin directory’s guidelines and was promptly reversed.

The idea behind splitting out more features into individual plugins is that Jetpack users will be able to install only what they need instead of assuming the overhead for the all-in-one plugin. This is also a strategic change for Jetpack as it attempts to market its bulk licensing options for agencies. A more modular Jetpack will be more appealing to developers and Automattic plans to split out more features into individual plugins in the future.

“Over time, the products that exist as individual plugins may be extracted from the original one, but no matter which plugin you start with, the experience of adding features will be seamless,” Automattic growth marketer Simon Keating said.

The five million Jetpack users who are using the all-in-one-plugin will not experience any changes as the result of today’s news. As more features become individual plugins, users will still be able to install what they want from a single interface.

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8 responses to “Jetpack Goes Modular With More Features Now Available as Individual Plugins”

  1. That’s a good news. However, I see Jetpack Boost is not the same as the optimization modules in Jetpack: image CDN, assets CDN and image lazy load. Jetpack Boost doesn’t have options for them. It would be great if module plugins are exactly the same as in the parent plugin.

    • Actually lazy load is in both, and a lot of hosting now comes with a DNS based CDN which is more powerful than the Jetpack Photon CDN because it avoids extra DNS lookups.

    • What would be awesome would be adding CDN stats for their Photon module and the ability to delete old images attached to your website.

      I suppose they will move some features out of Jetpack and into Boost in the coming weeks/months.

  2. I’d like to see the Site Stats as a standalone plugin, and maybe some overdue improvements. It’s a good alternative to the old Google Analytics, and much faster.

    I mostly use Protect and Site Stats.

      • I do have one, yes, Active Analytics, and I am using it for both personal and client websites. My only problem is hosting the data locally, instead of offloading it to a central server, as it increases the database size over time.

  3. Rofl, at the beginning Automattic had a bunch of separate plugins that did just one thing. Then they created Jetpack and merged all those plugins into one. Now they are going opposite… 🤦🏻‍♂️

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