1. David Gwyer

    Thanks for the post Jeffro, was interesting reading. I have to say I have really enjoyed the WordPress Weekly broadcasts on TalkShoe, it was great to hear all the theme, and plugin guys talking about their businesses and offering advice to others considering setting up a WordPress centric development site (which is the position I am in currently).

    I know exactly what you mean about job security even if it is one that you don’t enjoy. But hearing posts like the one Jason did does inspire you to conquer those fears. :)



  2. David

    I tried to turn my passion for writing, WordPress, and whatnot into a career, and while I was able to do so for a few years, I was always chasing bigger pay checks so that I could afford the things my wife wanted. Because of this, I was never able to move onto the next stage of my career.


  3. JeremyOLED

    You have a great jumping-off point (that being the Tavern), and you produce great work. As someone who’s in somewhat of a similar situation, wanting to make a career with WP somehow but not being quite sure yet how, I wish you the best of luck.

    I think you have a great future ahead of you though.

    Hoping the same for myself


  4. Ian Stewart

    While I still think you have what it takes to do consulting (you’re an honest-to-goodness expert at using WordPress, you know all the cool plugins and themes, and you know all the right people for plugin and theme coding—a house contractor doesn’t do everything himself—and that knowledge is valuable) I’m excited to see the plan you’ve got worked out. You ideas sound great for you and the WordPress Tavern.

    Good luck, Jeff!


  5. Saad Bassi

    Here is the time. WPTavern needs Auttomattic. photomatt please read it. An awesome person will be there in your team.


  6. Chris Olbekson

    I was very inspired by Jason as well when I first started working with WordPress. I wanted to build a website for my small 1 man i.t. company and I had heard good things about WordPress so I searched and searched for a theme to use for my site and came across Press75 and ended up using Cafe Press and started customizing it. I would hang out in his support forums and learned so much about how themes and WordPress in general worked. I eventually started helping others on the forum and after a few months I was able to build my own theme and got a few website gigs along with my general i.t. work.

    I eventually stopped working on peoples computers and started doing client websites on WordPress full time.

    The important thing is to do something you love and hopefully earn enough money to keep you and your family happy.

    Jeffro, you could start a theme company or a WordPress web site company. You know so much about it. You could come up with the ideas for themes from a users’s point of view and find some designers and coders to work with you putting everything together.

    Another example is a business like Page.ly. I am sure there are plenty of people in the community that would love to work with you on a project.

    I wish you the best of luck and if you believe in yourself, you can make it happen.


  7. Brad

    I think pursuing your passion is definitely key to being happy in life but as you know Jason had the right skills at the right time in a marketplace that was just starting to spread it’s wings. I think you should consider offering WordPress services to clients while you are growing WPTavern. You have more than enough experience to do so and it could immediately replace the revenue from your job. Once WPTavern achieves your goals, you could back off on the client work. Offering WP services and writing about WP would seem more synergistic than working your current job IMO.

    Best of luck in whatever you do.


  8. Trace

    Of course you can do it.

    Apart from consulting, most of the monetization / advertising strategies listed above are all page view driven. To increase page views I would look at every other successful web dev / wordpress related website out there and see what they’re doing content wise and then ask myself if we’re adding that kind of content and if not, how can we get / create that kind of content…. I would then reach out to top devs and work with them to have them guest post, as you already may have. Increasing the amount of content, diversity of content and channelling high profile and smart people from the community that can bring value will not only drive page views because of the great content they bring but because you’re tapping into their sphere of influence as well when they share that they’ve guest posted or been featured on your blog and likely even link to you. More quality content plus more quality links will equal greater organic search traffic and you’re on your way. Obviously I would participate in every WP related community out there and share what you know as doing so will help introduce the WP Tavern brand to the uninitiated.

    I would also profile and write about every major WP related topic, company, plugin and dev house possible, doing so will help you rank for those terms and bring more organic traffic. Ultimately, if there is any WP topic not covered already on the blog, I would cover it. I would cover a topic like “WP Seo” and then have every top name in the space give their two cents on the topic to create the best WP SEO article or series of articles, ever….etc…. you get the idea.

    I would also be asking myself: What can we do that’s not being done in terms of content, features, etc.? What are my readers telling me they want to hear about? What do I want to read about that is WP related and not being covered in the space? How can I involve readers? How can I leverage sponsors data / knowledge to educate my readers? What kind of workshops (webinars) can we hold to educate and why aren’t we the go to people for everything WP related … and on and on… hope this helps. :)


  9. JLeuze

    I found Jason’s post very inspirational too, kudos to him for laying his professional growth bare for all to see. I’m sure that with your dedication to the WordPress community, you can find just as much success!

    But I wouldn’t be so quick to write off consulting, especially since you don’t have a product to sell aside from your expertise. You might think of a consultant as someone who writes code or makes fancy designs, but after the dust settles on a new site, many clients still need someone to take their hand and show them the best ways to use WordPress, blogging, and social media in general.

    As much as you like to talk about WordPress, I’m sure you’d have no problem chatting with clients for $XXX an hour about how they can get the most out of the software. I think I could speak for a lot of coders and designers when I say that we’d rather not get into the real practical nuts and bolts of running a site and would happily pass that on to an able consultant such as yourself :)

    Don’t be afraid to experiment with existing revenue sources either. Display Advertising is one of those tricky things where one ad in a certain size and position could outperform many ads in the wrong spot, might not hurt to try blending them into the site more. And when one is empty, like that prime spot in the header, maybe you could pop in a nice ad to an affiliate product to keep it productive?

    Same goes for the audio spot, I’m sure this one is the best for you and the advertiser, but if you don’t have one, shame to let it go to waste. Lots of the podcasts I listen to are sponsored by Audible, you could do something similar by promoting an affiliate product, especially if it is timely. “Gravity Forms just released a new version, it has cool features X,Y, and Z, visit wptavern.com/gforms to pick up a copy and support the show.”

    Some sites, the Affiliated Reviews would really bother me, but you do a great job of covering it critically just like you would any non-commercial product or service. To increase their potential, have you thought about making them a sticky post for a while, maybe style the sticky post to stand out a bit?

    All of your ideas for new revenue sources are sound, you should definitely implement them all. For the VIP membership, I wouldn’t worry too much about what it offers. Think about public radio, plenty of us would signup as members simply to support the show, getting a mug or a gold star next to our names in the forum would just be a bonus.

    Best of luck on building your career Jeff, if all else fails, get your wife-to-be to bring home the bacon! ;)


  10. Otto

    Dude… Working in a cubicle is better than grocery store clerking.

    Take the money for the few years of cubicle work, save up a few years, then work on getting the dream job.

    I, for one, want to start a brewery. Might take me another 5 years, but I don’t mind the cubicle life in the meantime.


  11. JLeuze

    @Otto – No one can argue with that! You should brew Jeff some special WordPress Koolaid for the Tavern…


  12. Dougal Campbell

    @Ian Stewart – That’s a good point!

    Jeff, if you’ve got good organizational skills, you can basically be a project manager, and outsource the technical bits. Charge clients $50-75/hour (or whatever your market will bear), pay out about 60-70% of that to your outsourced help for their time, and any overhead time (paperwork, conference calls, etc.) you keep all to yourself.

    The hardest part is reeling the clients in, and making decent time estimates. Learning to recognize problematic clients and tell them “no” is also essential. :)


  13. Jason Schuller

    To be honest, I feel that you have stronger ties (in some respects) to the WordPress community than I do. Shit… I have probably met Matt 4 or 5 times in person, and I’m still not convinced he even knows who I am. It’s awesome when he just pops in on your show and takes the conversation to an entirely new level. Your personality and your voice (just my opinion) is what draws the WP community to WPtavern.com and your show, and that is definitely something you can build on.


  14. Jean-Paul Horn (iPhoneclub)
  15. Brian Richards

    I’m with Jason (and everyone else) on this one. You know what there is to know, and you know the people necessary to make things happen. Put yourself you there!

    Maybe Matt could bring you on as a WP evangelist? You’re pretty awesome at it already :)


  16. Christina Warren

    Jason’s post was great to read and I’m glad that it has given you some inspiration. I’ll echo everyone else’s comments and say that I think you have what it takes to strike out and really make something out of your love for WordPress.

    You’ve got a lot of great ideas and you’ve got your fingers in lots of pots, I think you just need to sit back and focus on what you really want to be able to do (and on what aspects are most important). Setting clear goals, at least for me, always helps.

    Also don’t sell yourself short when it comes to getting ads, WordCamp sponsorships or WordPress Weekly sponsorships. You have a broad reach and you are a connected part of the community; you can charge accordingly. Looking at your ad sheet, you point out numbers like RSS readers and forum members but not demographic information about who listens to your show, calls in and who visits your site — that’s the stuff that gives you value: the community you’ve helped cultivate.

    Best of luck to you, I know you’ll do great things!


  17. m_smalley

    @Saad Bassi – We agree with Saad – there must surely be a role for Jeff with Automattic, moderating a larger online community of press fanatics – showcasing BuddyPress as its foundation whilst he’s at it. He certainly has the passion, he just needs a helping hand…


  18. matt mcinvale

    this is one of my favorite wp sites, i’d happily toss over a couple dollars a month.


  19. Lynda

    Hi, this brings to mind this really important post on problogger this week in which Darren Rowse breaks down his income for the month of April so you can see where and what different income streams he receives from his blogs. http://www.problogger.net/archives/2010/05/05/how-i-make-money-blogging-my-income-split-in-april-2010/
    Unless you don’t know Darren, he is one of the few bloggers who makes a six figure income from blogging.
    WP Tavern is a great blog, I am a bit of a lurker, but I really appreciate the info and insight here..Good luck with the monetization!


  20. Brian

    To build on the comments Brad, Trace, and Jason, here are a few ideas —

    WPTavern has already established itself as a highly regarded resource of WP news and conversation. You should build on the very strong credibility you already have. Expand the blog and topics. Hire guest writers and publish even more articles than you already do. More topics. Tutorials. In-depth news/interviews.

    As for increasing audio ad sales on the podcasts – Check out mixergy.com. Andrew Warner does a fantastic job of plugging his sponsors at the top of every show, and his approach clearly pays off. I might even suggest switching to a video podcast or video interviews. Could bring the show to the next level (and boost monetization).

    I think paid forum areas are a good idea. Definitely a paid job board. FreelanceSwitch does a great job of this by charging $7/month to apply for jobs, but posting jobs are free. This helps to weed out the non-serious applicants while keeping a steady flow of new jobs.

    This wouldn’t be in my best interest, as a premium theme company owner, but I’d consider doing paid reviews of premium WP products. You mentioned you receive loads of requests for reviews. I see nothing wrong with charging for this product promotion. You’d have to disclose the fact that it’s a paid review of course.

    Lastly, I wouldn’t underestimate your abilities as a consultant. You’re clearly very knowledgeable about WordPress and web development in general. You can certainly build a freelance business on that, even if it involves project managing WordPress projects / over-seeing contractors, etc.


  21. donnacha | WordSkill

    Keep it simple.

    You already have the right knowledge and interests to help clients make the most of WordPress. You also have exactly the right type of traffic: people looking for WordPress tips and advice. A side panel on every page, drawing attention to your availability as consultant, would result in more work than you could handle.

    Don’t waste your time on branded merchandise, don’t mess with your audience by introducing any sort of pay wall (no matter how reasonable it may seem in your own head), just keep it simple, connect the pieces you already have and stop over-thinking the problem.


  22. Gary Barrett

    I’m not sure that charging for forum access would be a good idea. Jakob Nielson came up with the 90-9-1 / participation inequality rule. Basically, in an online community, 1% are active contributors while 90% are lurkers.

    You have a product which is currently free – podcasts. Personally, I’d try to monetize podcasts, rather than the forum. If people are willing to pay 99 cents for a 4 minute song, would they also pay for a 60 minute podcast (and a community hub like wptavern)?

    Perhaps people would be willing to pay 50 – 99 cents per podcast, or a 25 bucks a year subscription? I would.

    Any significant news from the podcasts are included in the shownotes or a subsequent post, so it’s not a case that the information wouldn’t be ‘out there’ in the community. If people want to listen to the podcast itself, they should be willing to pay for the value you provide.

    If it fails miserably, you could always pull a Brian Gardner and try something else :)


  23. JR Farr


    Great post man. I’m sure it’s a bit scary to come out and share to the world your thoughts like that. I always enjoy reading through your content and I’m sure everyone here agrees that your site is sort of a cornerstone resource in the WP community.

    Sounds like you’ve got some fantastic ideas and after reading through the comments it seems like everyone has great suggestions too.

    If you’re afraid to quit, don’t quit… YET. But for right now, follow through on those ideas and see where they go. Then make that decision to quit or not. Just don’t wait to try them even if you only have 5-10 hours a week to put into them at first.

    Best of luck man.


  24. Paul


    This is unarguably a touching piece of writing,
    full of passion ( which soon to be monetized. )

    and with help and support from the community,
    ( look at all the comments above ! )
    I think you will be more than okay on this.


    You said
    “I really hate the grocery store where I work.”

    and that’s not a healthy attitude.

    No one should ever really hate whatever job they do
    It’s part of life, doing things we sometimes don’t feel comfy with.


  25. Stephen Cronin

    Hi Jeffro,

    I’ll just back up the opinion of those saying don’t rule yourself out as a consultant. As others have said you can always contract out any development work that needs to be done (and you have many connections), but you’d be more than capable of providing advice on setting a site up.

    Best of luck..


  26. mike cloutier

    Hi Jeff,

    I’m all for jumping into the deep end of the pool. I’ve done it myself a few times. Self-employment is rough. It’s hard work and there are administrative tasks and new skills to learn — bookkeeping, sales and more. If you can work your 20-30 hour job, you still have time in the week to develop your business. I’d suggest you slug it out at the grocery store, and put in the extra time to chase your dream.

    When you do Tavern work, approach it the same as you would a real job. Punch the clock, don’t mess around with trivial tasks. Everything you do in that time should somehow advance your business development.

    There’s also the option of finding a job you like better. Polish up your resume and pass it around. Having a resume — even going through the exercise of self-evaluation when writing it — helps the self-employment cause.

    Think about what could possibly be on your plate: self-employment, new marriage, new home, questionable income. I think you have to make sure your home life is solid before you can go into business full-time.


  27. Kevin Muldoon

    I think you’re being too hard on yourself Jeff. I also think that you have a quite negative outlook on a lot of things. These two factors are always going to hold you back.

    Firstly, consulting is not out of your league. You have proved this many times with the articles you have written here. Believe me, there are a lot of people who know less about WordPress than you who are charging a few hundred dollars for consultation.

    Don’t let a lack of skills in a certain area hold you back either. For example, you could sell themes. You could pay someone else to design them and then release them yourself and provide the support. It’s not like guys like Shoemoney or Darren Rowse etc are doing everything themselves. They spend most of their time managing others.

    I started making websites in 2000 but didn’t make enough to go it alone until 2004. But I didn’t just sit back and hope for the best. I started going to nightschool after work in 2002/2003. I also saved enough from working that I was able to take a year out in 2001/2002 and go back to University for a year to do a post grad. Perhaps college isn’t for you. But what I would say is that it opens doors. It would certainly give you more options for your main job.

    I think you would be able to get a much better paying job than a grocery store. I don’t know your work experience or educational background but no one could possibly build a site such as this unless they were competent with computers and a competent writers.

    I admit. It can be very hard to juggle work, online work, the wife and your social life. So it comes down to how much you want it. And that’s something no one can teach. Unless you get the drive to go forward and the positive attitude to make it happen you’ll never change your current situation.

    Again, I think you just need a more positive outlook on things and believe yourself a bit more. And if you are unsure about where to go next, why not buy some books on making money online etc to give you some ideas.

    On a side note, I’d love to chat with you about working on a new project. I’m sure we could come up with a good side project between us. :)

    Good luck,

    p.s. I think I speak for everyone when I say that I admire your complete honesty in your post. You have been up front about a lot of personal details and asked for help and that’s never easy to do.


  28. K FLYER

    Jeff, I’d recommend you to start reading Seth’s Blog if you aren’t already. This post is a good starting point.
    You know, “It is not the size of the dog in the fight, it is the size of the fight in the dog”.
    Plus, you know, I too am still running my blogs from my mobile. May be you can take that too as an inspiration..


  29. Mayank

    Hey Jeff! Thanks for pointing us to the link. Loved it! Well, that is one thing I told myself when I jumped in making bucks from blogging. I took me 10 months to get my first check from Google … but things started changing gradually.. When I could start my own biz, i’m sure there is no reason why you can’t do it!

    Jason’s case is very interesting and inspirational and I wish you good luck with your upcoming venture.. [i’m sure there will be one pretty soon :) ]

    @Kevin & Jeff – Team up guys :)


  30. Paul Cunningham

    Instead of focusing on the things you can’t do, focus on the things you want to do and then work on achieving them.

    Want to get some more technical chops and do consulting work? Nothing stopping you.

    Want to go from being a community enthusiast to being flown around the country to talk about WordPress at conferences (not just WordCamps)? Nothing stopping you.

    I’ll tell you this from experience – now is the time to start taking those first steps. You’re getting married, you might have kids one day soon, it gets a lot harder to make big changes in your life when your little angels are eating up a lot of your day (though they make you so happy doing it).

    PS – I’m honestly surprised you haven’t turned this site into a stronger authority review site for WordPress plugins, themes, etc and monetized that traffic with affiliate links. Nothing wrong with that if you’re doing honest reviews.


  31. Jeffro

    Instead of focusing on the things you can’t do, focus on the things you want to do and then work on achieving them.

    In a nut shell, this is what I’m going to try and do.

    As for the authority review site, that will happen over time. I’ve only started doing affiliate reviews this year and I will continue to do as they have been a big help.


  32. Bruce

    Hi Jeff,

    I’m all for jumping into the deep end of the pool. I’ve done it myself a few times. Self-employment is rough. It’s hard work and there are administrative tasks and new skills to learn — bookkeeping, sales and more. If you can work your 20-30 hour job, you still have time in the week to develop your business. I’d suggest you slug it out at the grocery store, and put in the extra time to chase your dream.

    When you do Tavern work, approach it the same as you would a real job. Punch the clock, don’t mess around with trivial tasks. Everything you do in that time should somehow advance your business development.

    There’s also the option of finding a job you like better. Polish up your resume and pass it around. Having a resume — even going through the exercise of self-evaluation when writing it — helps the self-employment cause.

    Think about what could possibly be on your plate: self-employment, new marriage, new home, questionable income. I think you have to make sure your home life is solid before you can go into business full-time.


Comments are closed.

%d bloggers like this: