Baton: A Free WordPress Business Theme with a Homepage Layout Builder in the Customizer

Baton is a modern business theme that offers a unique approach to building the homepage. The theme features a clean top menu with elegant drop downs, a submenu, customizable heros, and multiple layouts for feature sections. While many business themes offer similar design features, Baton’s differentiating factor is that users can live edit any of these sections with the help of the Note plugin.


After installing the theme users are prompted to install the Note plugin, a text widget that offers live editing in the customizer. This plugin is key to unlocking all of Baton’s homepage layout building features. The widget includes a dropdown for selecting a pre-styled display layout. These include columned text blocks, text with media floated right or left, two different hero sections, and a features/services style section. In the example below, the sliders allow users to configure the number of columns and rows with live updates in the preview pane.


The hero section makes it easy to upload a background image. Headers, text, and buttons can also be live edited, styled, and positioned on the homepage. The entire page is widgetized for easy customization.


All of Baton’s design options can be found in the Customizer, including the following:

  • Site layout width
  • Show/hide tagline
  • Background color and image
  • 3 menus locations: primary, secondary, and footer
  • 4 color schemes
  • 4 content layout options for home, single post, page, archive, taxonomy archives, and 404 pages

Check out a live demo of the theme to see all the different types of feature blocks in place.

After taking Baton for a test drive, I found that it has a multitude of customization options, but its features are not easily discoverable. For example, something as simple as creating a button is virtually impossible without watching the setup video or reading the documentation.

Fortunately, Baton includes an About page inside the admin where users can find more information and a link to tutorials. A few useful tips about editing the homepage using the Note widget would be helpful here. Despite the customization options not being very intuitive, the theme is already active on more than 700 WordPress sites after just a few months on

If you are fairly savvy with the Customizer and you want more control over your homepage layout, Baton might be a good starting place for your next business website. You can download it for free from or install it in the admin using the themes browser.


10 responses to “Baton: A Free WordPress Business Theme with a Homepage Layout Builder in the Customizer”

  1. Thanks for the write up, Sarah.

    I can see some of the learning curve, like creating the button in the customizer, as it might be new for some theme users. Even though it’s only two steps (create a link, and format it) it’s unfamiliar territory for most WP users to be formatting in the live front-end view. Many of us are accustomed to the old way theme devs create static blocks of content, and feed us a bunch of input boxes in the dock area to fill out. We’re aiming for a point and click customizer experience w/ drag-n-drop, adhering to “the WordPress way.”

    I think that’s probably the most overlooked part of this write up, the flexibility of the Note widget. Again, while most themes only give you 3 – 4 columns and 1 row, we provide 1 – 6 columns & 1 – 10 rows in a repeatable widget, with varying displays. While it might seem insignificant, I can’t tell you how many complaints we get from other themes that say “you must have 4 services, or else!”

    Of course, I’m bias, but I feel the Note plugin can be used to solve these issues across any theme — not just ours. A few devs and other small theme shops have used Note in this way. Baton is a great showcase for the plugin, if nothing else. We’ll continue to provide improved docs and tutorials!

  2. @matt I noticed that the Note widget doesn’t appear to support selective refresh. If I change the title of the widget in the customizer controls then the entire preview refreshes. Similarly, the entire preview refreshes if I change the template for the note widget. Is that something you’re working on? Ideally changes to the widget would only refresh just the container for the widget since it is much faster. This is what selective refresh makes possible.

    Also, since your widget is heavy on JS, you might want to look at the new JS Widgets plugin which seeks to re-imagine widgets to make JavaScript a first-class citizen. Instead of the instance data in the customizer setting being a blob of base64-encoded PHP-serialized data, with JS Widgets the instance data is just a regular JS object in the customizer setting (like how nav menu items are represented). This allows you to manipulate it directly without any roundtrips to the server (no more spinner). You can also use any frontend technology you want to build the forms. Currently there are examples using Backbone, React/Redux, and the customizer framework. It’s still an early iteration, so I’m keen to get feedback on it as a new base for widgets in core.


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