Envato To Re-Focus On Community After Lifetime Earnings Reach $140M

Envato LogoCollis Ta’eed, CEO of Envato, has published a wrap up of what the company accomplished during 2013. Alongside some big numbers, Collis reflects on the past seven years of Envato’s existence. “When I look back at the seven years of Envato’s life so far, I certainly underestimated what this company and community was capable of achieving. This in turn makes me wonder how much more we can do in the next seven.” Envato is the parent company of a number of successful marketplaces such as ThemeForest and CodeCanyon.

Some of their impressive stats for 2013 include:

  • Their community of authors, affiliates, freelancers and instructors took their lifetime earnings with Envato past $140,000,000.
  • There are over 720 hours of educational video content and 16,000 free tutorials and articles
  • The company sponsored a number of community events such as WordCamps, as well as open source projects like Ghost
  • Envato continued to give to charitable organizations with a total lifetime contribution of over half a million dollars.

Communities Can Turn Against You In A Flash

The marketplaces have provided a number of opportunities for developers to make money that otherwise, didn’t exist. Their community has played a large role in Envato’s success. After reading the Envato wrap up post, it’s clear that Collis and team realize this.

Now that we know who we want to be, we have to live up to it. That’s why I believe that we are now entering a new phase of Envato’s life, that I would call Community-Building.

It’s awesome to see the company embracing their community and watching it pay off for both parties. However, a word of caution: A community can be a fickle thing. Envato has proven that a community can be forgiving if large changes are discussed before their implementation. A great example is when Envato changed the licensing options for theme and plugin authors on ThemeForest and CodeCanyon. While everyone didn’t agree with the decisions made, members had a chance to voice their opinions and participate in the discussion. Envato needs to continue giving their community the opportunity to decide which direction the ship travels.

Collis, as acting ship captain of Envato, will continue to be faced with the challenges of making decisions that the community disagrees with. It’s at these moments Envato can see what type of community they really have surrounding them. Will they stand by the company? Or line up outside the walls with pitchforks? The one thing that helped Envato become so successful is the same thing that can destroy the company.

Who is Jeff Chandler


Jeff Chandler is a WordPress guy in the buckeye state. Contributing writer for WPTavern. Have been writing about WordPress since 2007. Host of the WordPress Weekly Podcast.

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