Zero BS CRM Rebrands and Relaunches as Jetpack CRM

Screenshot of the Jetpack CRM welcome screen.
Jetpack CRM welcome screen.

Mike Stott, co-creator of Zero BS CRM, announced the launch of Jetpack CRM on Monday. The news was the seemingly inevitable rebranding of the original plugin that he and Woody Hayday had built. Automattic, the owner of the Jetpack plugin, acquired the project almost a year ago. While Jetpack CRM carries the “Jetpack” name, it is still a standalone project and has a dedicated website.

CRM stands for “customer relationship management.” Such systems allow businesses to manage relationships through an interface but can vary extensively in user experience. The goal is to manage contacts, sales, and productivity through the software.

The duo of Stott and Hayday have had a bit of a journey in the past year. In August 2019, Automattic acquired the project and provided the resources for the team to continue working on Zero BS CRM. The 3.0 launch in December 2019 was a massive undertaking that included a major database change and UI improvements. Since then, they have worked toward rebranding the project. Stott also did this with a newborn in his family.

When version 3.0 of Zero BS CRM launched, Stott said they were still discussing whether to rebrand and bring the plugin under the Jetpack umbrella. They were gathering user feedback at the time, but his primary focus was on developing features. The name was not the foremost thing on his mind. However, branding can make or break even a good project, and Jetpack is as close to a household name as any product coming out of the WordPress ecosystem. It made sense to lean on that branding.

“Jetpack’s mission is to help entrepreneurs and small businesses succeed by providing tools that keep their sites fast and secure,” said Stott. “We felt that from within the Automattic family, this was a great match. We created ZBS CRM with the same end goal in mind — helping you succeed through better customer relationships, so it just made sense.”

After nearly a year beyond the acquisition, Stott feels like things are going great within the new environment at Automattic. “We’ve found the right product fit within Automattic,” he said. “In Jetpack, we’re happy that we can really push the CRM, and it’s exciting to be part of the bigger WordPress family and being able to integrate with WooCommerce, etc.”

Version 4.0 of the plugin primarily changes the branding in the admin and lightens the UI background. The team has also continued to add small changes.

“Looking ahead, we’re excited to continue developing the CRM following user feedback,” said Stott. “We’ll be working on our roadmap and, of course, how we can best integrate with the Jetpack family.”

Growing and the Future

Jetpack CRM currently has 3,000+ active installs. This is up from 2,000 since the launch of version 3.0 last December. It has been a slow road thus far. However, there is room for growth. The leading CRM plugin, Hubspot, has 100,000+ active installs. There should be plenty of room for competing plugins in the CRM market.

“There’s a massive opportunity for CRM in the WordPress space,” said Stott. “A CRM is not like installing an SEO plugin on every website you own — generally you’d only have a single CRM for your business — but it’s the core of your business. The fact that 3,000+ users and counting are choosing WordPress to run their CRM is a great start.”

The Jetpack brand should help spur some of the growth, particularly if Automattic pushes it as an add-on within the primary Jetpack plugin.

“[Jetpack] has substantial reach among website owners who would benefit from a CRM but may not know what a CRM is,” said Stott. “While we’re happy that the plugin is still growing organically, we are just about set up to really push Jetpack CRM with full force.”

Stott believes the Hubspot comparison isn’t apples-to-apples. Unlike Jetpack CRM, the Hubspot plugin pushes users to an app that is hosted off-site.

“While this makes sense for some users, it doesn’t really take advantage of the huge benefits that native WordPress plugins offer,” he said. “Jetpack CRM sits on the user’s servers. Users manage and control their own data — a huge win under the GDPR whereas a site owner you’re legally required to know where your data is held. Not to mention that the plugin is also extendable.”

Stott said he has always loved the WordPress community’s open-source approach and the freedoms that it provides to build something custom or extend what is already there. There should be ample opportunity for developers to extend Jetpack CRM’s codebase.

“To my mind, there has never been a more exciting time for plugins like Jetpack CRM, which we envision as the ‘business layer’ for modern entrepreneurs, much like WooCommerce has democratized eCommerce,” he said.


8 responses to “Zero BS CRM Rebrands and Relaunches as Jetpack CRM”

  1. Honestly, the costs with both WooCommerce and now Jetpack are really getting out of hand…especially if you run an agency.

    By the time you charge something for the design and setup, add WooCommerce and 3-4 extensions and then add the PayPal or Stripe fees…and I’m not even counting the hosting fees, you might as well just go with Shopify.

    So, say I want to jump onboard Jetpack CRM and offer it to my clients. US$5.40 per month is awesome. Then I realize, no, I have to prepay for the year. But that’s not all, I actually have to pay a whopping US$649.00 upfront and then hope I can get 10 clients to sign up. In the meantime, I’m carrying those costs. I guess the counter argument is that the cost is only $5.40 vs. $30. Sure…whatever.

    Anyway, great job Automattic. Maybe you don’t want resellers or agencies anymore. You don’t an excellent job pricing us out of the market. I actually have a competitor that gave up on WordPress and decided to pushed their clients over to Wix. Maybe I should do the same.

    • Exactly. It is a bad situation, Jetpack has an unfair advantage, yet is a terrible product. Woocommerce is overly complex and charges for everything. Matt M buys competitors and in many cases kills the project later.

      Automattic needs to stop competing with the wordpress developer ecosystem and stop overcharging for its products or the community will leave.

      • Why should Automattic stop competing with WordPress developers in the ecosystem? It is a business just like any other. And, if they overcharge for their products, there are a dozen other offerings available from a dozen other companies.

        I don’t have a lot of love for Jetpack and have been vocal about many of its downfalls over the years (though it has improved drastically since its early days). Nevertheless, at the end of the day, it’s still a business. The goal is to make money so that you can pay your employees and invest in new ideas.

      • Hi there, I’m the tech lead and architect for Jetpack here. Just wanted to drop a note that all Jetpack’s free features that you love are still free – Photon, dozens of shortcodes, tons of great Gutenberg blocks, contact forms, etc. We charge for some features that use a lot of server resources or require more hands-on support, or if they are intended for sites that are already running at large scale (e.g. Jetpack Search).

        Furthermore, Jetpack is just one of around 50 plugins that Automattic maintains, the vast majority of which are free, e.g. WP Super Cache and others.

        We feel that the WordPress ecosystem could use some more high-quality solutions, for example the brilliant Jetpack CRM, so that open source can compete with huge, closed vendors like Salesforce or Shopify or Wix. It’s challenging to do this in a heterogeneous environment where sites may run arbitrary code in highly variable environments. We try (sincerely) to only charge what we need to in order to grow our business and provide a great user experience. We are still learning how to do that, and in a way we’ll always be learning.

    • Looks to me as though Automattic’s long term plan is to turn self-hosted WordPress into a frontend for remote/cloud services offered by Automattic. A little like the old (now returning) model of using dumb terminals connected to mainframe servers. At the rate Automattic is monetising WordPress, it won’t be long before the dashboard advertises WordPress Approved Site Maintainers and meddling with the source code is forbidden.

      But what’s really bothering me at the moment is the amount of PC activism showing up in WP Core. We need to know whether Automattic donates to activist and political causes. If it is it could seriously dent not only the reputation of WordPress but also the stability of the WordPress project.

      • I can assure you that Automattic donates to what some folks would consider “activist” and “political” causes. I seriously doubt it will harm the WordPress ecosystem to any substantial degree. I’m certain there are people who would be upset about anything they promote from one side of the political spectrum or another.

        Perhaps we can chat about Jetpack CRM for a bit though?


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