WooThemes To Go Back To Their Roots

woothemes logoIn a interesting business move by WooThemes, the commercial theme company has announced that they will be re-focusing their efforts to be a WordPress centric theme company, again. Another example as to how time flies, it wasn’t too long ago when WooThemes began releasing themes for Expression Engine, Tumblr, Drupal, Joomla, and Magento. This was a move to diversify their business and expand into different markets but after a year into the experiment, it turns out that there is more to it than cranking out themes.

  • We have no knowledge of these platforms, which meant we had to partner with collaborative developers to help us expand onto these other CMS’s. We luckily found brilliant partners passionate and committed to their niche CMS strengths. Collaborations have their own little intricacies and our experience with these platforms & development processes was just never the same, as it was with WP.
  • We realized that we had no knowledge of these communities, which meant that it was hard for ourselves to get a firm foothold there. Our roots are firmly in the WP community and as a result we always tried to replicate our WP ideas in these other communities, but we eventually realized that we had to tailor our approaches accordingly. The decision to focus our attention on WP instead is simply due to team capacity, budgets & priorities.
  • In our hearts, and without trying to step on anyone’s feet, we could never get as excited about a new Drupal or EE theme in the same way we do before every WP release. Passion is always important.

It’s great to see that WooThemes is taking measures to ensure that their non WordPress platform customers will be taken care of by the end of April. So is it a risky move by WooThemes to reorganize into a one platform theme company again? Of course, but it’s not like WordPress is going any where and it doesn’t seem to be crumbling down anytime soon. How long WordPress continues to be king of the hill remains to be seen but I’d venture to guess it will be at least a couple more years. Hopefully longer.