1. Bastian
    · Reply

    Seeing what is happening in the repo lately, I think that taking over plugins/themes should not be allowed. Period. If anyone wants to fork a plugin or a theme from the repo, go ahead, but please don’t hijack accounts to take advantage of their existing userbase. Just open a new one.


  2. Van Liedekerke Franky
    · Reply

    At least point out some alternatives … https://wordpress.org/plugins/complianz-gdpr/ for example.


  3. Mike Schinkel
    · Reply

    I think the underlying problem here is that the WordPress.org plugin repository has always made it easy to publish plugins but much hard to monetize them. That has distorted the economics of developing and maintaining plugins such that users have an expectation — nay, dare I say an entitlement — regarding the ability to use plugins for free ad-infinitum where “free” is not a viable business model for the developer of the plugin.

    Had Matt been willing to embrace a model where plugins on WordPress.org could monetize is some form this would not be the problem it is today.

    Think of these plugins as 1990’s era web startups all looking for eyeballs. Many of those startups learned that just eyeballs didn’t pay the bills, and most of them went under. Same is going on here, the difference is that many plugins just get abandoned.

    People can complain all they want — and they will — but those complaints ignore the real-world economics at play.

    So what is one to to do? 🤷‍♂️


    • Edith Allison
      · Reply

      Agreed. there are quite a few comments about “how dare the developers sell their plugin”, “make Matt stop takeovers” which as a plugin developer I don’t understand at all. Work should be rewarded and nice reviews and a “I owe you man” don’t pay the bills.

      IMO it will diminish the plugin directory. This leaves us with a plethora of different plugin websites, some sold directly from the developer, some via marketplaces but with no central place like we have eg with Apple Apps. Selling via an individual website means considerable cost in marketing. If there was a low cost central WP plugin marketplace, it would open up the possibility of selling plugins at a lower subscription price, possibley also tiers, making it profitable for the developer and good value for the website owner.


      • Miroslav Glavić
        · Reply

        I would NEVER support adding ads on the plugins. I am sorry. But no. There is enough abuse of my admin dashboard with “rate my plugin” “subscribe to my newsletter” and so forth.

        I think the model of paying for support instead of the plugin itself is better than plugin authors abusing my admin dashboard with the pro version of the plugin or their other plugins. I don’t even want to see the 40% sale you are holding in your site for the pro version of the plugin.


        • Mike Schinkel
          · Reply

          I would NEVER support adding ads on the plugins. I am sorry. But no.

          Hi Miroslav,

          To be fair to Edith Allison, I don’t think anything they wrote mentioned adding ads on the plugins.

          Having a plugin marketplace is orthogonal to ads, albeit one often sadly begets the other. But even then, ads wouldn’t need to appear in inappropriate places.

          There is enough abuse of my admin dashboard with “rate my plugin” “subscribe to my newsletter” and so forth.

          I could be wrong, but I do not think you would get any argument from anyone who wanting to run a legitimate business where they strive to meet the needs of their customers and/or users. I certainly would not want that.

          But having a marketplace where both free and paid options are in-fact options mean that more people could participate in providing well-supported plugins vs. much of the abandonware that the current plugin repository houses.

          I think the model of paying for support instead of the plugin itself is better…

          Forcing all plugin developers to use only one (1) monetization model means you end up with only plugins that are developed by companies that are good at executing that model, but not plugins that leverage different core competencies.

          Some people are good at writing software and support their software on a one-on-one basis, but not good at recruiting, hiring and managing a staff of enough people to support a support business.

          Also, one of the goals of a developer IMO is to write such great plugins that support needs are minimized. But if they way they make money is through support then they are going to look for insidious ways to make you need support. And IMO that’s a really bad incentive to promote.

          Forcing only paid support as a model is basically like a planned economy rather than a free market, where a free market is much better a producing innovation than a planned economy and I’d rather have the innovation (but let’s not stretch this analogy too far lest we start debating things unrelated to WordPress.)

          …is better than plugin authors abusing my admin dashboard with the pro version of the plugin or their other plugins.

          That turns out to be a false binary. There is no reason authors of plugin are destined to abuse your admin dashboard if a marketplace existed. Again I think most (all?) of us agree that such abuse is a bad thing.

          Instead, if there were accepted ways in which plugin authors were allowed to promote their plugins in a marketplace there would be far fewer plugin authors who would feel the need to resort to bugging you constantly in your admin dashboard. And especially if WordPress.org cracked down on the practice.

          Take a look at Apple’s iPhone/iPad and the AppStore. When I go to the AppStore I see lots of ads. But when I use my iPhone or iPad I do not see any ads. And that is how it really should be in WordPress. But in WordPress there is no store to run the ads so authors end up putting ads where they should not be.

          I think you would ironically be happier if there were an official WordPress PluginStore because then you’d only need to see ads when you visited their store.



  4. Gaurav Tiwari
    · Reply

    These are not plugin takeovers. These are pure attempts of stealing loyal users from previous plugins to yours. It won’t work. WP.org team must do something about this.


  5. Edith Allison
    · Reply

    With plugins having very similar names it’s worth pointing out that “Cookie Notice & Compliance for GDPR / CCPA” by Hu-manity.co is a different (and free) plugin to the one which is subject of this article.


  6. Gerda Schneider
    · Reply

    Several former plugin authors leave WordPress, due to various reasons.

    If plugin repository does allow these kind of takeovers and authors can make a quick buck in the process, why not, understandable.

    This won’t be the last such disruption in plugins land, and probably some themes will follow this route in near future.


  7. Mike
    · Reply

    One of the bigger issues here is that this isn’t a plugin that provides site functionality or utility, it’s a legal protection for individuals and mom-and-pops who are rightfully mad that they woke up one morning and were shaken down: a “free” option that doesn’t really add value isn’t an option.

    Perhaps a larger learning is that monetizing a previously free plugin that users deem crucial (right or wrong) for EU consent isn’t a good acquisition unless the math really works out.

    Developers deserve to feed their families. And at the same time, no one forced Termly to a) buy this plugin or b) agree to terms of the acquisition or a product roadmap that required them to make major updates to this plugin.

    If your “free” option doesn’t really provide any real solution, it looks like a shakedown. If the average small business website gets ~500 visitors per month, it might be better to use that as the “premium” threshold.


  8. Daniel James
    · Reply

    I think the plug-in review team need to really take a serious look at plugin ownership now. This seems to be happening more and more and the only people that lose out are the end users.


  9. Shaun
    · Reply

    Would’ve been nice to be notified… I just happen to notice that my cookie banner was gone. Saw Termly & researched it.


  10. Raffaele R.
    · Reply

    We appreciate all the insights, feedback, and comments from the WordPress community. Termly acquired the GDPR/CCPA Cookie Consent Banner plugin for WordPress with the intent to update, improve, and expand the functionality of the plugin to fulfill its intended purpose: to ensure users of the plugin comply with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) requirements.

    Our goal was to make the transition to compliance a seamless one, but we did receive feedback from some frustrated customers, specifically in regard to the 100 visitor limit. As of August 10, 2021, we have updated the plugin to address this issue by increasing our free account limit to 10,000 monthly visitors.

    Additionally, our team is dedicating more support to WordPress forums and continuing to look for ways to provide a better product. You can read the full press release here:



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