Automattic announced last week its plan to migrate Tumblr to WordPress, a move described as “one of the largest technical migrations in internet history.” This move comes after Automattic acquired Tumblr in 2019, marking the company’s biggest acquisition at the time. During the acquisition, Matt Mullenweg had pointed out that “Tumblr and WordPress have always…
Automattic is bringing Tumblr’s Blaze ad tool to WordPress sites with its launch today on WordPress.com and Jetpack. Blaze made its debut in April 2022, to the delight of Tumblr users who will gladly shell out cash to get people to look at their cat or promote a game they made. It’s an affordable way…
One of the most thought-provoking statements to come out of WordCamp Europe 2022, was when Matt Mullenweg said, “I believe that Gutenberg can be a bigger contribution to the world than WordPress itself.” This isn’t the first time Mullenweg has cast this vision of Gutenberg’s preeminence as an open source project. In the Q&A following…
Automattic announced another round of funding today, a $300 million Series D investment from Salesforce Ventures, giving the company a $3 billion valuation post-funding. The last time Automattic raised money was $160 million in a Series C round in 2014. Since that time the company has grown to more than 950 employees and made strategic…
Over the weekend, Micro.blog added Tumblr cross-posting to its service in response to Automattic’s acquisition of the company. Micro.blog users can now elect to have their blog posts automatically syndicated to Tumblr. Although Tumblr is somewhat of a competitor to Micro.blog’s social networking and microblogging service, founder Manton Reece said he sees Tumblr as more…
Automattic has acquired Tumblr, a long-time friendly rival company, for an undisclosed sum. Just six years after Yahoo acquired Tumblr for $1.1 billion, the company is said to have been acquired for “a nominal amount” from Verizon, who indirectly acquired Tumblr when it bought Yahoo in 2017. Automattic CEO Matt Mullenweg declined to comment on…
When the floor was opened up to users for suggestions on what they want to see included in WordPress 4.7, Mark Root-Wiley advocated for Trac ticket #27159. The three-year old ticket was created by Hugo Baeta and suggests that certain buttons in the post editor be removed in order to improve the user experience. In the initial proposal,…
What’s that sound? It’s a cannon ball being shot over the bow of Tumblr. The big discussion point over the past two days has revolved around a new feature slated to hit WordPress 3.1 called Post Formats. Otto as well as Mark Jaquith do a great job explaining what these are. To make a long…
Over on the WooThemes blog, they have an interesting discussion taking place in the comments of their most recent post discussing Tumblr. They basically want to know if their customers would pay for Tumblr specific themes. Adii prefaces the entire post though with his impressions of Tumblr. I say the comments are interesting because I…