Jason Schuller, the original founder of the Press75 theme company, has been off the radar for a few years as he pursued experiments with alternative publishing platforms. He officially exited the commercial WordPress theme business earlier this year when Press75 was acquired by Westwerk, following a sharp decline in the shop’s monthly revenue. Prior to…
Jason Schuller who was the previous owner of Press75.com, has published a great post detailing his experience of running a WordPress commercial theme business from 2008-2014. While Schuller describes a variety of ups and downs he encountered while running the business, I thought his reasoning for losing his way in 2010 was fascinating. As WordPress…
Last week the big news in the world of WordPress themes was Westwerk’s acquisition of Press75, one of the oldest theme shops originally founded by Jason Schuller in 2008. The folks at Westwerk began implementing changes immediately and announced new pricing options the same day the shop’s new owner was introduced. Single theme purchases are…
Press75, established by Jason Schuller in 2008, is one of the longest running successful WordPress theme shops. Schuller carved out his own niche creating video-centric WordPress themes and created a strong, well-respected brand. He gradually became more involved with creating Dropplets, an alternative publishing platform, and experimenting with Leeflets, and his Cinematico project. In April,…
The last time I spoke with Jason Schuller, it was 2008 at WordCamp Chicago. He had just launched his commercial theme company Press75. Since 2008, he’s launched a number of projects such as ThemeGarden, the first ever WordPress theme marketplace that gave 100% of the sale back to the theme author. Lately, Jason has been…