Elementor launched its Hello theme on WordPress.org this week. After just a few days in the directory, the theme already has more than 10,000 active installations. It is essentially a blank starter theme that offers 100% compatibility with Elementor. Page builders with a large user base are in a unique position to influence the WordPress…
Elementor has acquired Layers WP, a WordPress site builder that was previously marketed as an all-in-one theme solution for getting a business online. Layers co-founders David and Marc Perel identified Gutenberg as the main reason for the sale in their farewell announcement: With the arrival of Gutenberg we realized that a big change was required…
One of the most pressing concerns for users in the Gutenberg era is how page builder plugins will respond. Speculation about the new editor “killing off page builders” has run rampant, but these plugins are slowly evolving ahead of Gutenberg’s imminent inclusion in WordPress 5.0. In February, Elementor, one of WordPress’ most popular page builders,…