WPCandy has announced that they have launched a new service called Pressed Ads. While WPCandy was initially surviving ad free thanks to their Powered By System, reality has sunk in. Their powered by system will now be going in two directions, one for their readers and one for businesses. The unique advertising network will be centered around WordPress centric products and services while also being invite only for advertisers and publishers. It looks like the goal is to have Pressed Ads show up on the most influential WordPress sites which will provide extremely high relevancy with regards to the type of advertising that will be displayed on those sites through the network. Since the beginning of the year, the powered by system, has enabled Ryan to work on WPCandy full time which is amazing in and of itself.
I for one wish Ryan the best of luck. If he can manage to find a way to get paid enough money to live a semi decent life while putting food on the table not made of Ramen noodles which also allows him to work on WPCandy full-time, more power to him. He would then be accomplishing everything I didn’t. I tried advertising and managing that myself, affiliate programs, the botched VIP section in the forum and in fact, donations. None of the revenue was guaranteed and at times, I would go a few weeks without receiving a dime. I think my downfall in the advertising was that I was not a salesman and for the most part, didn’t want to be one. The best situation that could have happened for me was if I could find someone willing to pay me a flat fee on a weekly basis. Sort of like an investment, an investment in ME and the content I publish. That way, WPTavern ended up more like a job for me that I knew I was going to get paid for versus busting my ass and sometimes reaping no rewards. But I could never figure out how I’d convince anyone to go through with that type of investment, at least not anyone with the kind of income that would even consider it valuable to do so. I just wanted to concentrate on generating the content I and my readers/listeners enjoyed without going broke.
Right now, WPCandy is the place to be. It’s the hip spot when it comes to WordPress news and community. Ryan knows the people he needs to know and it’s obvious he has the support of some great companies that are backing him on his work with WPCandy and now, Pressed Ads. Now it’s time to see if his passion and desire along with all that support are enough to get him and the site up to the next level.
I think it’s a great move too. Tasteful advertising just as before. Before? Yes, in fact, WPCandy had ads before (in my view). They were just called “powered by [insert advertiser here]”. Some people are actually freaking out because WPCandy replaced an ad with… an ad. So yeah, Ryan has actually been good salesman in his own kind of way.
I’ll be looking forward to seeing Pressed Ads popping up here and there. If anybody can screen worthy advertisers and publishers it’s Mr. Imel.