Joshua Strebel Interviews Alex King 10 Days Before His Death

In September of 2015, Joshua Strebel, founder of Pagely, announced that Alex King would be one of the speakers at Pressnomics 4, an annual conference devoted to the business aspects of WordPress. Unfortunately, days after the announcement, King passed away from colon cancer.

Due to health reasons, King would not have been able to attend the event in person. Instead, Strebel flew to King’s house and recorded a 40 minute bedside interview. In the interview, which is edited beautifully, the duo discuss King’s career, lessons learned managing Crowd Favorite, and if Automattic is the empire, who fills the role of Darth Vader.

Jeff Matson who writes and maintains documentation for Rocketgenius and who’s attending the event, describes the crowd’s reaction after watching the interview, “Insightful and full of emotion, where a standing ovation was not only warranted, but mandatory. The crowd’s reaction truly showed how loved and respected Alex King was.”

As I watched the interview, it was difficult not to cry. King passed away 10 days after it was recorded and even then, he had a sense of humor. King is survived by his wife Heather and his daughter Caitlin.

10 Comments


  1. Incredible, just incredible.

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  2. Alex, you are unforgettable…sad but true

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  3. So sad. I’m finding it difficult to get through the full video. I didn’t know Alex personally but I’ve been very aware of his huge contribution to the WordPress community down through the years.

    Thank you to Joshua for allowing us to hear Alex share his story in his own words.

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  4. So sad, but so awesome that this could be captured and shared. I’m sure his family appreciates this video, and one day, his daughter will see how awesome it is (if she doesn’t already)

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  5. The thing that I am always struck by, when I meet people who have accomplished great things in their lives, is ~ how humble they are when you get them on their own, face to face, and what simple, common-sense philosophies they apply to their lives.

    I felt uncomfortable watching and listening this video, but I am glad that I did. There are some very valuable insights there.

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    1. Hi Terence, I had the very same thing. It is such a pity Alex passed away and just like you, for me it was at times very uncomfortable to watch it, but I must say it was worth every second of watching. Also kudos to the makers of the video. Especially in the beginning I liked how it was set up (the piece with the music of Neil Young) and showed how much people were around him, the atmosphere in the house, etc.

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  6. Was fun and insightful watching the interview.

    I still remember how i always end up on Alex’s blog for every WordPress related question / problem i search for on Google.

    He was an inspiration to me and indeed to the world at large.

    This maxim “Good things don’t last”, keep holding true till date though it seems unfair.

    Life’s just too short, let’s make the most of it.

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  7. That was a great recording and interview. The advice, the small jokes etc, it was all good. I really liked it. A bit sad that I feel there is so much good stuff left to be said by Alex King that will never be known now.

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  8. This was extremely tough to watch at Pressnomics.

    It was very emotional and anyone (including myself) that knew Alex couldn’t help but have tears in their eyes. It was hard for those that didn’t know him also.

    Thank you Alex King, wherever you are right now, for doing this interview.

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