Jetpack Professional Plan Introduces Unlimited Access to 200+ Commercial Themes

Automattic has been teasing its plan to add commercial themes to Jetpack for several months after introducing theme installation for self-hosted users from In March, the plugin opened up access to all of’s free themes via the Jetpack Manage interface. All signs pointed to Automattic developing the infrastructure to offer commercial themes via Jetpack upgrades. At that time, however, Jetpack team member Richard Muscat said that Automattic had “no immediate plans to sell themes at this time.”

Yesterday those subscribed to the Jetpack Announcements email were notified that commercial themes have landed in the Jetpack Professional plan, which is regularly priced at $24.92/month or $299/year. Customers will have unlimited access to more than 200 commercial themes that are already available on Jetpack users on the free plan will see all the themes available in the theme browser with a prompt to upgrade for the ones that are commercial.

The announcement also noted that any themes users elect to use will be automatically backed up and regularly scanned for malware as part of the security services included in the package. For those who are running a multisite network, each site will need its own Jetpack Professional subscription to have access to the commercial themes.

For years the WordPress community has speculated about what Automattic’s long game was for Jetpack, and many believed it was only a matter of time before the plugin started offering commercial upgrades. It was introduced to the WordPress world in 2011 as a way to provide feature parity between and self-hosted sites. The first version included just eight modules, but fellow plugin developer and entrepreneurs in the community were immediately aware of its commercial potential.

In 2016, Automattic CEO Matt Mullenweg identified both Jetpack and WooCommerce as “multi-billion dollar opportunities” that could each individually be larger than The plugin is now active on more than 3 million WordPress sites. Automattic’s aggressive commercialization of Jetpack in the past two years is the fulfillment of initial predictions about where the plugin was headed.

The new commercial themes offering significantly raises the value of the Jetpack Professional plan, which was previously targeted at business users who require unlimited storage, Google Analytics, and additional SEO features. With the addition of unlimited use of 200+ themes, Automattic has expanded the Professional plan to be more compelling for non-business users who are simply interested in gaining access to a collection of professionally-supported themes.


9 responses to “Jetpack Professional Plan Introduces Unlimited Access to 200+ Commercial Themes”

  1. Will be interesting to see how this will eventually work out.

    I am quite skeptical that they can capture that much of the theme market to make it really relevant. In my opinion The audience differs drastically from the audience and therefore themes should have a different feature-set.

  2. ….and there you have it; more proof that .com is involving itself deeper and pushing for desperate money by monetizing .org through Jetpack. I hear Automattic is removing discount renewal pricing for WooCommerce for the full price. Almost appears Automattic is financially not as sound, or they are simply going after greed and wanting to monetize as much of the WordPress universe as possible…including .org users.

    • I don’t see the problem with Automattic making money off of the open source project that is WordPress. Isn’t that what the rest of us who build products and services around WordPress do? Automattic just does it at a much larger scale and with greater success. Let’s not forget how much of Automattic’s resources are donated back to the WordPress project in terms of development, documentation, community events that we all benefit from.

      • I’m unsure whether the concept of “the ends justify the means” was ever used for good, though. is much greater than just the companies and people who contribute to the project.

        At the same time, those companies and people are exact equals in the eyes of the law, and are afforded the exact same rights.

        Even the playing field, basically. It’s what we aim to do in Canada, at least :)

  3. I’m stuck in a catch-22, as I really like one of the premium themes they offer (Aquene, which sells for $125), but I don’t really NEED any of the Jetpack Pro features per se. But at $150 for the year (with the 50% code), it seems like it’s probably worth it, as I’m sure those extra features are worth the $25.

    I’d love to find a similar theme on ThemeForest for $50-60 and be done with it, but I haven’t seen anything quite like it so far. :(


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