Forbes Publishes Transcript Of Extended Interview With Matt Mullenweg

Typically when reading interviews people have done with Matt Mullenweg, I don’t learn anything new. That’s the not the case with the extended interview he did with J.J. Colao of In the interview, Mullenweg goes into detail about his role of CEO at Automattic and emphasized how important mobile is within the company. Here are a few things I took away from the interview.

photo credit: Peter Slutsky
photo credit: Peter Slutsky

When people ask how does Automattic make money, I tell them through advertising, paid upgrades, and the VIP partner program. Mullenweg specified that WordAds and the VIP program are each 10% of the total revenue Automattic generates. Meanwhile, subscriptions make up 80% of the revenue. This makes sense but I was surprised subscriptions were that high of a percentage. I thought VIP generated the most revenue for the company based on what they charge and the types of clients they have. Then again, there are more regular users than there are VIP clients.

One thing that hasn’t changed with the move to CEO is that Mullenweg still spends about a third of his time conducting interviews with new employees. If you’re interested in working for Automattic, now is as good a time as ever to apply since the company is aggressively growing as fast as they find the best people.

Transforming Automattic Into a Mobile Company

Over the past two years, the one constant I’ve noticed in almost every interview featuring Mullenweg is his focus on mobile. This interview is no different. While Automattic has been aggressive in mobile acquisitions and new hires, the company will be training existing engineers to be mobile first. The entire company will be a mobile team instead of consisting of 10 individuals.

So in addition to our aggressive hiring on the mobile side and acquisitions, we’re going to start converting our existing engineers to be mobile first. I would hate to have to do this at a 20,000-person company because it’s hard enough as 200-person company.

The mobile world is very closed and proprietary just by definition. Android is open source-ish but not really. iOS is locked down. I want to be more of a mobile company but as we do that I don’t want to lose the things that make us the engine of the independent Web.

Is It Time For Two WordPress Mobile Apps?

As Automattic continues to increase its focus on mobile, I wonder what the future holds for the current mobile app. I use it primarily as a site management tool and not to consume content. Since Automattic loves data, I wonder if they have internal stats that show whether the WordPress mobile app is used more for managing sites or consuming content.

WordPress Mobile App For iOS Compose Screen
WordPress Mobile App For iOS Compose Screen

If the data shows that most people use it as a site management tool, I’d like them to consider removing Reader and the blogs I follow feature set from the app and moved into a separate focused app. I never use Reader, I’m not following any blogs, and I don’t have any friends on making almost half the app useless to me.

I understand that and the open source WordPress project have similar feature sets, but I don’t think one app can satisfy both audiences without one or the other getting stuck with unused portions of the application. An alternative would be to create a WordPress Lite application that only gives me the features I need to manage a site. Unfortunately, every time there’s a decent alternative to the WordPress mobile app, Automattic acquires them.

Overall, it’s a great interview but I wish the full transcript of 13,500 words was available versus 2,800. It’s also reassuring to read Mullenweg’s response when asked whether he will be with Automattic for life: “Yes. I’m kind of a one trick pony.”

What do you think of splitting the app in two? Could it work or would it be too confusing? Should I give it the WordPress treatment and just ignore those areas of the app I don’t use?

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