Edin: A Beautiful Free Business Theme for WordPress

A month ago, WordPress.com released a new business theme that features support for its new site logo feature. The Edin theme was an instant hit with its users and is now available for use on self-hosted WordPress sites.

The theme was designed by Thomas Guillot to create a strong brand and online presence for any business or corporation. The front page template offers three optional featured page areas and three optional widget areas. The big leading image is set by adding a featured image to the page that you assign to be the frontpage.


Edin comes packaged with four custom page templates for a greater level of flexibility in creating your business website:

Here’s an example of the grid page template:


Edin offers support for three navigation menus:

  • Primary: The default menu pops into display from a hamburger icon but the customizer also includes an alternative classic “classic” menu which displays under the site title
  • Secondary: Displays top-level quick links above the site title
  • Footer: Displays top-level links and/or social links

Edin is fully responsive, maintaining its beautiful design and function as it responds to the varying displays of desktop and mobile devices. That means that mobile visitors to your business site will receive the same great experience as those using desktops.


Edin includes several options built into the customizer, including the ability to set the sidebar position (left or right), designate the thumbnail aspect ratio (4:3 or 1:1), customize header text and background color, assign a header image, show or hide the search bar, and more. The theme also adds support for post formats with minimal icons assigned for each format.

Check out a live demo of Edin on WordPress.com and make sure to navigate through the theme’s different page templates.

The self-hosted version of the Edin theme does not contain the site logo feature, but the Jetpack team is considering adding site logos to the plugin in the future.

If your business website is in need of a fresh look, Edin is a high quality, professionally-supported theme with a good deal of flexibility built in. All of the different options ensure that each customization of the theme will be unique. Download it for free from WordPress.org or via the theme browser panel in the admin.


4 responses to “Edin: A Beautiful Free Business Theme for WordPress”

  1. Looks like a good business theme, except I am already using a free theme with built-in support for Easy Digital Downloads, as I’m working to turn my company’s site into a digital marketplace.

  2. Thanks for the tip Sarah, it looks quite awesome indeed and can easily become my go-to theme for clients that cannot afford a designer :)

  3. Hello Sarah, I hope you can be as helpful as you are beautiful there? Am very new to this type of forum I guess you call it? How or where do I look for or get answers to questions? I have posted comments or questions to these columns or blogs before and have not received or seen any answers anywhere or know where to look for such I guess.
    About this EDIN theme, it looks very good, but would like to ask if you could help me out as far as the theme I need for my website. I paid a company PSI (Profit Sense Innovations) that used Word Press, several thousand dollars to build me a website and did not get anything like what I ask several times for. So am left building the site myself and am looking to see if Word Press can actually be used to build the kind of site I need. My website is Emotobuys.com and I need it to look and work like Bike Bandit.com (of which is one of my suppliers) or Cycle Parts Nation.com for examples. Could you be so kind to see if this can be done with a Word Press site and direct me to the type of apps I would need to do so?
    Thank you in advance for any kind of help or guidance you may provide,
    Hector Garcia

  4. Hello,
    I am using Edin Theme and even went as far as to pay for it. It comes with three extra options: modify colors, modify text, and modified CSS.
    None of these options were worth the $30.
    The colors are still restricted and when you pick a swatch, the color is never the same when displayed on the webpage.
    The fonts are still restricted, with about only 50 options for titles and only 28 options for body text (all 28 are variations of each other so its not even a diverse 28.)
    CSS customization does not even let you add your own fonts.
    I feel like I am being babysat when using the font, and I am going to request a refund from the parents that made it.

    Simply Milk Co.


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