CMS and E-Commerce Churn Data Shows WordPress Maintaining Market Lead, Shopify Gaining on WooCommerce

Rick Viscomi, one of the maintainers of the HTTP Archive, tweeted some interesting data from a report he is working on that tracks churn for different JavaScript frameworks and CMS’s over a specified period of time. He detected the changes using the open source Wappalyzer project. The first graph he shared shows shows data from 8 million websites, 12 months apart for any that changed tech stacks, visualizing the movement to/from frameworks.

A large chunk of the 32K+ sites that migrated to React came from Handlebars.js, Mustache, and Ember.js.

As the market leader, WordPress was also the recipient of quite a bit of churn from other CMS’s, primarily Drupal and Joomla, followed by Wix, Squarespace, and TYPO3. Viscomi found that WordPress picked off 9K sites from competitors but also lost ground to other CMS’s.

“It’s leaking quite a bit to other CMSs too, but not as much as it’s taking in,” he said.

CMS churn data from Rick Viscomi

Where are sites migrating to away from WordPress? They are primarily going to Drupal, Wix, and Squarespace, followed by a wide array of smaller, less popular, but growing, website builders like Duda and Tilda. Viscomi found that WordPress is involved in 79% of these migrations, either being replaced or replacing another CMS.

Tracking e-commerce platform churn, Viscomi said, “WooCommerce is more or less breaking even in the trades, but Shopify is gaining a lot of ground, especially from WooCommerce.” The e-commerce space is much more competitive with Shopify right on heels of WooCommerce.

It would be interesting to get an overview of the most popular sites that moved to a new platform and dig in deeper on why their engineering teams decided to make the move.

Viscomi said his data ignores any technologies that were not detectable in January 2021, as well as any site that removed a technology without a replacement from the same category. He plans to share all of the queries with an interactive version of the charts in an upcoming post on the HTTP Archive.

11 responses to “CMS and E-Commerce Churn Data Shows WordPress Maintaining Market Lead, Shopify Gaining on WooCommerce”

  1. “WooCommerce is more or less breaking even in the trades, but Shopify is gaining a lot of ground, especially from WooCommerce..“ I feel Woo should have more Extensions that are free or part of the core, because it just makes more sense to have as e-commerce solution. Also the ability of posting products directly to social media. This is 2022.

    • “In the trades, WooCommerce is more or less breaking even, while Shopify is gaining ground, notably from WooCommerce.” Woo should offer more free or core extensions, in my opinion, because it makes it more logical to have an e-commerce solution. Also, the option to directly upload products to social media.

  2. Shopify is a game changer for e-commerce! People who want freedom from website errors, plugin version upgrades, server version problems and WordPress & WooCommerce compatibility and upgrade issues are moving away to Shopify! With Shopify you can concentrate on your business without worrying about the website so much.

    • They just have to up the game out of the box. On the other hand, turnkey solutions rarely require a management or design team to take care or their business.

  3. Shopify might work out of the box but if you want to scale they will be eating up a lot of your revenue, another thing is customization, Honestly do you think your site will attract visitors if the theme and setup looks identical to everyone else ?
    Shopify ends up being more expensive in the long term.
    With that Said, WooCommerce needs to do a better job of offering more customizations of the box. Things such as Social login, customizations of user registration and Customizing account management should be part of the built. Yes there are amazing plugins out there that do all of the things that I have mentioned but most don’t play nice with each other and worst a lot don’t even play nice with the additional add-one offered by the same company.

  4. Shopify will gain more.

    Selling (since 2-3 years fast evolving) WordPress with WooCommerce is too “dangerous” from a webdev/agency point of view as every new WordPress version will bring more and yet unknown adjustment work and by this costs for the client.

    Simple as that.

    • Agreed. Unless you successfully implement Version Control for your website portfolio and are able to manage your entire stack like a SaaS. Have a look at wpcs.io

  5. Woocommerce all the way.. i am from Joomla age.. but wordpress changed the game forever for good.

  6. Woocommerce should cut the clutter in favor of better user experience. In last couple of years they have started recomending and forcing marketing plugins at the time of installation. Believe me it will distract and repel DIY users.

  7. In many cases, to create website like Shopify, one may need to buy plugins..

    And Woocommerce installation is full of ads while Shopify is not.

    Woocommerce is free so it has ads.. But you need to buy plugins which can be more expensive than Shopify

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