Automatically Add Google Authorship To WordPress Posts With Jetpack 2.5

Jetpack 2.5 was released today with a staggering array of new integration features for Google products and services. On top of all that the team has added VideoPress integration and the handy ability to embed Facebook posts directly within WordPress posts/pages. The exciting additions for all the Google junkies out there include:

  • Post comments via your Google+ account
  • Connect Google+ Profiles to authors
  • A new Share to Google+ Button
  • Embed Google content in posts/pages, including Google Calendars, Google Documents, and Google Maps

I can understand not caring a bit about these features if you’re not big on Google products or Facebook posts. However, one feature in particular stands out as being very valuable for online publishers. Even if you’re not active on Google+ and could care less about embedding Google products, I’d like to highlight the benefits of turning on authorship.

Jetpack Makes It Easy to Add Google Authorship to Your Posts

Jetpack now provides one of the easiest and most convenient ways to add the Google authorship feature to your WordPress posts. The 2.5 release makes it simple to connect your profile. If you’re not familiar with authorship, it’s the way by which Google determines the author of a post and then shows all the fancy extras in the search results:

Google authorship in action
Google authorship in action

This extra information is very valuable for getting people to click on your posts in their search results. The best part is that Jetpack creates this official connection between your posts and your profile, without you having to add another plugin. When you activate the Google+ Profile connection in Jetpack, the plugin will do the following, according to the docs:

  • The display name that appears on your posts and comments will display your Google+ Real Name (the name you have on your Google+ Profile).
  • A link to your site is added on your Google+ Profile under the ‘Contributor To’ section.
  • On single Post/Page views only, a Google+ section is added to the Sharing/Like details on your posts that includes a link to your Google+ Profile, a button so people can Follow you on Google+, and your Google avatar (the picture you set on your Google+ Profile).
  • Verification code will be added to your posts to confirm to Google that you are the author of those posts.

All of the above actions are done automatically for you, which is a huge improvement over other ways plugins have attempted to add authorship in the past.

SEO Benefits for Linking Your Google+ Profile to WordPress Posts

When you link up your Google+ profile to your website, you’ll receive a number of benefits that make your content appear more official when found in search engines:

  • See analytics for your content in search.
  • Distinguish and validate your content in search results.
  • Get more followers on Google+.
  • Help readers discover your other content on the web.

Google Authorship can actually improve your rankings. It’s something you want to have in place, especially if you have a frequent problem with other sites on the internet reprinting your content as their own.

Support For Multi-Author WordPress Blogs

Jetpack’s new feature also works smoothly with multi-author blogs. Each author can link up his own Google+ profile, without having to go through the email verification process. When you navigate to the Settings -> Sharing page, it may appear that you can only link up one Google+ profile. That is not the case. Jetpack actually recognizes who is logged in and will offer the option for each author on the site.

Turning this feature on also adds your profile to the sharing buttons, as shown here where we’ve turned it on:

sharing-buttons

As an avid Android user, Google products practically run my life and I am thrilled to see that Jetpack 2.5 is more tightly integrated with Google services. I realize that may not be the case for everyone. While you may not be crazy about embedding Google calendars or letting people comment via Google+, you can still take advantage of the solid SEO boost that you will get from adding authorship to your WordPress posts.

21 Comments


  1. Thanks for the write up Sarah! Glad to see the feature being used here.
    If you have any feedback on the flow (connecting, etc) let us know.

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  2. Sarah,

    Great post and I am a favor of Google authorship, however it has just presented my sites with a problem, upon updating the Jetpack today I noticed I now have two author sections. One from Jetpack and one from the author plugin I was already using.

    After many attempts to disable the functionality of Google+ in Jetpack, to which I was unable to clear the author box, I decided I would have to remove the author plugin I had. (which is nicer and had more functionality.

    To boot, I keep some blogs, such as niche blogs separate from my normal Google+ profile. It is nice of Jetpack to provide the functionality, I would like the decision of using it up to me.

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  3. Can I link Google+ and benefit from Authorship without sullying the footer of every post with my profile info? Thanks!

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  4. Can I link ownership to my google+ page since that is the username/author name I use for blogging?

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  5. I’m apprehensive about this.

    Similar features exist in popular plugins such as Yoast’s WordPress SEO. With Jetpack’s “auto activate” feature that they seem to love I don’t want Jetpack to take over Yoast’s plugin.

    With what Derek has said above, it does appear to cause issues. Whilst unfamiliar in the plugin he is using, I’ll think I’ll pass on this update for now. Thanks.

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  6. @Derek – if you experienced issues when trying to remove the authorship link, do not hesitate to send us an email, wel will be happy to help!
    http://jetpack.me/contact-support/

    @Rhys – It is safe to update. You can always follow the instructions here to deactivate a Jetpack module you don’t use.

    It’s also worth noting that the Google Authorship link won’t appear until you connect your site with your Google+ account under Settings > Sharing in your dashboard.

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  7. Thanks for the review! One issue: I have a multiple (20+) author blog who don’t have access to 99% of the WordPress dashboard. In order for them to be able to utilize the G+ authorship, will I need to 1) give them access to the “Sharing –> Settings” so that they can authorize themselves with G+ and 2) ask each of the to log in and so so? Appreciate the help!

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  8. @DaveZ – Yes, you can set up authorship through the Yoast SEO plugin.

    Doing so will enable your photo to show up in Google search results, but you won’t have a link to your profile on the footer of every post.

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  9. I am logged into and have connected my Google+ profile with my blog, but when I try to activate the Jetpack button (the one that says “connect to Google+”), the button is not clickable.

    Anyone else experience this or have a solution?

    Thanks.

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  10. I am using an older authorship plugin, but I tend to favour Automattic’s versions (Jetpack’s contact forms to CF7, etc). I was thinking about disabling the old plugin, but I have two questions:
    1. there is no google+ author link in the page source (as opposed to the old plugin). how are the author’s parameters passed to google?
    2. I’m using a child theme (with almost zero deviation from twenty twelve, just different title fonts) but I cannot see the author box, or any of the extra google+ options (with or without the old plugin). any suggestions?
    Thanks

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  11. Thanks for the useful info. I have been using Jetpack for a while now.. but did not know about this feature. Good that I don’t have to install another plugin. Thanks again.

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  12. I tried to connect my google+ account to my wordpress blog usig jetpack but it didn’t work properly.
    Error: “We could not properly connect to Google. Please try again or contact suppport.”
    What’s wrong?

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  13. I’ve connected my blog to Google+ using Jetpack 2.7, following all the instructions and checking and double checking, but it’s not adding Google+ to the bottom of my posts and isn’t correctly linking authorship (checked via Google’s Structured Data Testing Tool). I’m at a loss…

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  14. I run a multi-author website. How can I go about getting verified Google authorship for each one of the writers? Is it necessary for all of them to have a Google+ account?

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