1. Miroslav Glavić

    Could it be that not a lot of people knew Borek? If some of the more popular members of the community do a crowdfunding project, they will get it even if it’s to fundraise for yearly supply of toilet paper.

    Anyone remember the guy who crowdfunded for potato salad?

    I honestly never heard of Borek. I don’t know everyone in the WP Community. If Chris Lema would crowdfund, more likely that I’d donate to him over Borek. Nothing against you Borek.


    • Borek Bernard

      Miroslav, I agree that being well-known in the community would greatly help. To be entirely honest, I think the best chance would have someone who is US-based, well-know, possibly done some work for the community, etc. We unfortunately didn’t have that and it couldn’t be easily “fixed” but on the other hand, we had the idea and the determination to covert that into something real. There are campaigns where both things come hand in hand, see e.g. John O’Nolan’s Ghost project, but sometimes you simply have to accept that you’ll have some disadvantages and try anyway.

      In a way, I am amazed that our campaign went at least as well as it did. People contributed right till the end, even when it was clear that we won’t reach the goal. It was a humbling moment. There were many positive things about the campaign, and even though it certainly could have gone better in some ways we were reasonably happy with the outcome. And I guess that’s the most important thing.


      • thencrafts

        I second this. If there is one thing I dislike about the WordPress Community, it is this. This is one of the reasons I try to use my company’s name over my own, whenever possible.

        Not being a ‘known’ name, it is also becomes a lot harder to get any prominent WordPress bloggers to talk.

        Inspired by the amount of effort that went behind VersionPress.


        • Borek Bernard

          Well I guess that’s just natural and I wouldn’t blame the WordPress community for this – sorry if it came across that way. It is true that some things are harder for us but on the other hand, I would say that we were accepted just fine, or maybe even better than that.

          I can’t really complain – we have chosen WordPress and its ecosystem voluntarily, with all its advantages and disadvantages (for us). It is now our turn to build an amazing product for it.


  2. Borek Bernard

    Thanks for the writeup, Jeff.

    > It’s not clear why adopting the GPL license didn’t have an effect on the number of backers. However, I think that being licensed 100% GPL eliminates potential roadblocks that may have resulted in using a license not compatible with the GPL.

    I completely agree with this. As for the zero effect of the GPL announcement on the number of backers, I was surprised by that too. I guess that the license is generally less important to the average WordPress user than it is believed. Having said that, going GPL was the right thing to do and I don’t have any doubts about that.


  3. Miroslav Glavić


    Maybe when you started without the GPL license, it soured some people up on your project and that you adopted GPL because everyone was angry.

    I think it was great that you tried. It doesn’t always work. I hope you don’t give up.

    The WP Community has to go a long way and start “trusting” non US/UK/top WP Countries developers.

    I wonder what would happen if someone from let’s say Burundi (a tiny little country in africa that most people don’t know about) wants to start a crowdfunding project, if it would start. What about Nepal? Aruba? etc…?

    There are barriers we still have to overcome for WP Communnity members to be known outside their communities in their own countries.


  4. Richard

    Funding, at least in the US, is a matter of marketing, OVERALL MARKETING. To leverage one venue, without publicizing in many others is useless. Even though you don’t have contacts, you still have access to social media of all shapes and popularity.
    It’s exactly like having a website: if you don’t consider it to be just one of many efforts in a marketing project, it’s surely doomed to fail.


  5. Rick

    Thats correct Richard. In the USA its not just “make something and they will come”. Its all about establishing the brand. There are myriads of ways to accomplish that some more successful than others. Marketing is extremely complex, more so that software engineering. I am skilled at both.

    Brick & Morter has a variety of traditional marketing that can be applied to the web and web marketing has many many ways of being effective some well known, others not.

    I’ve known places that use Facebook and has great results “out of the can” so to speak. Others, dismal results. I’ve helped several with dismal results as Facebook was not the proper targeting.

    Its all about knowing the market for a product. recognizing if it is mass market or vertical market (or others) but most fall into one of those two demographics.

    Due to popular demand we are taking inquiries about people who want know such things and more. We are considering establishing a website so webmasters and developers can better understand how to use and leverage such matters.

    It is important to realize with many endeavors that region can also have a significant impact on product viability.

    In the case of lets say a plugin creator that is vertical purpose it might be completely out of sync with lets say how China or India operates as demographic. Contrary to common conceptions the Web is NOT a global nation and considerable work is being done to make sure that it doesnt continue towards becoming that, at least yet.

    Ignoring say China or India demographics for a vertical market item means that instantly the largest populated countries in the world are not being considered and two of the largest markets in the world as well.

    One of our first goals should we get this site “off the ground” is to start getting into the topic of marketing and more.

    If folks here are interested by all means, respond. The more “yes” votes I hear the more likely me and my com-padres are likely to consider sitting down together and mapping out a web for such matters and more.


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