WPWeekly Episode 215 – All About Logos With Andrew Bergeron

In this episode, Marcus Couch and I are joined by Andrew Bergeron, founder of Visual Rhythm. Bergeron explains the effort and investment it takes to create memorable logos. He also shares tips on how to avoid designing forgettable logos. We also learn the history of the Nike Swoosh logo created by Carolyn Davidson in 1971.

Stories Discussed:

WordPress 4.4 RC1 Released
Nearly Half of the WordPress Plugins in the Directory Are Not Updated After Two Years
Freemius Insights Enables Plugin Developers to Make Data-Driven Decisions
Joost de Valk on the Lessons Learned After Releasing WordPress SEO 3.0

Plugins Picked By Marcus:

Featured Image Reminder by Aaron Hockley from Vancouver, WA, displays a reminder if you press the Publish button and forget to assign a featured image to the post.

Cart links for WooCommerce by Soft79 allows store managers to create urls that redirect a customer to a pre-populated cart. This is useful for email campaigns and call to action buttons.

WaveSurfer-WP by Raymond Radet from France, replaces the default WordPress audio player with one that displays audio waveforms. It displays a mix of different audio channels for podcasts, radio, e-learning, and music or all channels simultaneously for audio tutorials, sound-packs, product demos, etc. which is its main purpose.

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Listen To Episode #215:

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4 Comments


  1. I disagree with the undervaluing of logo. I think many logo creators OVER value themselves. When you ask them why you have to spend $3,000? they get upset. I had very great logos in the $300-$500 range.

    The standard of living is different in each country. You can easily get $3,000 for a logo in USA/Canada, If you go somewhere like India, Philippines you can get a logo for $300.

    The ones devaluing logos are the ones charging $3,000 and calling the great designers in India, Philippines and so forth to be lower quality.

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  2. And here I was thinking it was about logos from philosophy. Slightly disappointed. Also I think most people forget about logos unless they are often exposed to them.

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  3. Hi Marcus, Wavesurfer-WP author here,
    Thank you so much for the spotlight on my Plugin :)
    You may be interested to hear that the next version will take care of the Playlist shortcode as well !
    Thanks again, your support is very appreciated.
    Cheers !!

    Report

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