WiredTree, a webhosting company has become a WordCamp Pillar sponsor. The pillar sponsorship program is a package setup by WordCamp Central that enables businesses to sponsor multiple WordCamp events without having to go through the hassle of sponsoring them individually.
WordCamp organizers will have a little less to worry about when it comes to funding for their event. WiredTree has upped the ante and will be sponsoring all North American based WordCamps in 2014. I got in touch with WiredTree and asked them why they became a pillar sponsor and if sponsoring WordCamps has led to more customers.
It turns out that the relationship between WordCamps and Wiredtree began at WordCamp Chicago 2013. A client of theirs reached out to Wiredtree on Twitter and asked if they would like to sponsor the event since they were a happy user of both. Zac Cogswell, President of WiredTree agreed that it would be a great fit.
WordPress is the most widely deployed CMS system across our network and many of our clients are actively involved in the WordPress community. Our support team uses it daily so we have a lot of operational experience we can share. WordCamp in particular being non-profit and locally-organized looked like a great way to support the community.
Wiredtree had such a great experience sponsoring WordCamp Chicago, they later went on to sponsor WordCamp Grand Rapids, MI along with a few other events. Getting to connect with clients face-to-face has been invaluable to the company. I then asked Zac whether sponsoring WordCamps correlated with an increase in new customers:
It’s too early yet to say what the effect will be as we’re coming up on the second WordCamp of the year in Dayton, OH, but I can say that feedback on social media has been positive. WordCamp attendees are very passionate folks and we’re passionate about hosting so we think it will go well. In any event, we’re just happy to be a part of it.
I personally want to thank Wiredtree for sponsoring all North American based WordCamps during 2014. The less headaches WordCamp organizers have the better.