One of the most difficult parts of running a WordPress business is coming up with a revenue strategy. In a post on the official SIDEKICK blog, Ben Fox explains that in the past two weeks, customers went through a pricing experiment with an opportunity to provide feedback. The feedback to SIDEKICK highlighted areas ripe for…
WooThemes has announced they will no longer be offering subscriptions to their theme club, a concept they helped pioneer in 2008. With a monthly subscription, buyers would gain access to all available themes as well as themes released during their subscription period. The theme club has been replaced by a new package called ATP or…
*Updated August 5th* WooThemes has published a follow up post that explains in more detail the reasoning behind the first post. It also contains apologies and although we could argue on whether their choice to customers should have been to opt-in or opt-out, the choice is there for customers regardless, which didn’t exist before. Lots…