Review – The WP101 Plugin

WP101 LogoThe WP 101 Tutorial Plugin is a combined effort by Shawn Hesketh and Mark Jaquith. The premise of the plugin is simple, to showcase video tutorials of WordPress from within the back-end of WordPress. After using the plugin and watching a few videos, I think it delivers on all levels.

WP 101 Tutorial Plugin in Action
A view of the player within the back-end of WordPress

From what I could tell, the video player is powered by Vimeo but don’t go to looking for a way to view these videos for free, I already tried that. The player supports watching videos at full screen or in HD which is a nice touch. The audio within the videos is easy to understand and follows the flow of the animation. As far as the settings go, there is only one to worry about, your API key. Once you pay for your monthly subscription, you’ll be given an API key that gives you access to the videos.

I believe there are two groups of customers that will really benefit from these videos. The first are consultants. I’m sure many WordPress consultants dread the time they spend having to teach someone where to click and what does what in WordPress when they could be spending their time doing something else. The second group are those looking for educational materials at a low cost. There are 17 videos in all covering everything from the Dashboard to the media library, to changing the theme. Basically, just about everything a novice WordPress user should know before they decide to tinker with the inner workings of WordPress on their own. So, for $48.00 for one month, you can cram in all 17 videos and then cancel your subscription. In this instance, I think $48.00 for one month of viewing is a great value for this content considering the production quality. However, $48.00 per month for 12 months is $576.00 per year which is a hefty price to pay as a user who just wants to learn about WordPress. This is why I think the majority of customers for WP101 will most likely be consultants who are the ones with recurring revenue through jobs that can afford subscriptions lasting three months or more.

Overall, the plugin is simple to install, simple to use, and definitely delivers when it comes to professional quality training videos for WordPress. You can watch a sample video that’s part of the package here.

As mentioned in the comments, this video package is different than the one offered on where individuals can access the same video content by paying a $19 one time fee for a lifetime membership which is extremely more affordable for individuals than this package. They are the same videos but clearly, the Plugin reviewed in this post is aimed at consultants, not at individuals.


14 responses to “Review – The WP101 Plugin”

  1. Yes, this is definitely designed more for consultants who don’t want to spend hours walking them through the WordPress interface. I’m one of the consultants who has bugged Shawn enough to turn this into a plugin :)

    For $48/month you can add it to unlimited client sites. That’s an incredible value.

    Now if you’re just looking to learn how to use WordPress, it’s much cheaper to go to and purchase access to these videos for a one-time fee of $19. This is what I had been doing for clients until the plugin came out.

  2. There is another WordPress tutorial series that I think is better that I have used at it has the basics and advanced traffic and lead gen tutorials too.

  3. Jeff, thanks for taking the time to give the plugin a test spin!

    As you suggested, the plugin is primarily intended for WordPress developers, designers, and consultants. The pricing is based on the scenario you described perfectly above… teaching their clients the WordPress basics, and freeing up those hours.

    End users will continue to benefit from a membership to our original online tutorial series at There, they’ll pay just $19 one-time for a lifetime membership, entitling them to view all our current and future videos.

    We hope the plugin will serve developers and WordPress professionals, while our membership site continues to offer new videos for end-users.

    Thanks again for the excellent review, and I invite feedback from anyone with ideas about how we can better provide this video training.

  4. This is a great plugin, but $48.00 per month is too steep. I’m not sure that it will gain any traction & get used much w/ so many other free resources available. I wish them luck on the site/endeavor, but I’m just really not sure the value is there.

  5. Personally, I won’t pay $48 per month, but I can see other developers using this plugin for their customers. By the way, your last link is not working.

  6. WOW I have a collection of vids I made over the last 2 years for “how to” in WordPress but as WordPress got updated some sre old and need to be updated w/new stuff. I would never think to charge people for the bc they save me time not having to talk people thru over phone. (Not easy to do). Not sure people will buy when they see price imo ! Good article Jeffro!

  7. @Shawn Hesketh – Well, now that I see that you offer a one time fee of $19.00 for users, that sort of changes my tune and definitely shows that this product is for the consultants, not really for end users. You’ve got that covered with the $19.00 membership fee. I’ll need to update the post to reflect that information.

  8. I had a thought that perhaps I could use this plugin myself. As I see it the WP101 plugin will be fantastic for individuals who create website for other people, they will limit further need for consulting to put clients in the early days on the right track with how to DIY with all the WP features. Then it applies to me as well as I’m also still a learner.

  9. I highly recommend the plugin from my experience thus far (couple weeks). It is a well put together tutorial series, which I am hoping they will continue to grow and develop in the future.

    $19 is nothing to get a clear lay of the land for a novice just taking up the WordPress reigns for their organization. We would all do well to get these in more people’s hands, it will help their development of a firm foundation in WordPress.

    I love not having to reinvent the wheel to help clients hit the ground running with WordPress, well worth the monthly investment on my part.

    IMO, Better they (customers) understand WordPress, more of an inkling they’ll have of the possibilities it affords its users, which means more work. :)

  10. Hi,

    Thanks for sharing the information. I think $48.00 monthly is too much. $19 to visit the site is more economical. I recently purchased a 30 wordpress video tutorials for $10 with giveaway rights from I think if you can price WP101 for $9.00 monthly there will be more takers.


  11. We’ve been listening to your comments, and we’ve decided to keep the promotional pricing offer of $24/month for the plugin, at (FWIW, we were offering $24/month signups for the first 50 to sign up, but now that pricing will apply to everyone.)

    We want this tool to be helpful to you guys and your clients, and we’ve heard from dozens of developers who feel that $24/month is more than worth it for the quality of these videos and the time savings.

    I realize that you can buy inexpensive PLR videos for just $10, but again, we feel that the quality of training provided in our videos will better represent you and your brand to your clients.

    And, for those who don’t feel like paying $24/month, why not sign up as an affiliate on and earn a 50% commission on every client you refer to us? Either way you choose, we think you’ll agree that the WP101 series is the best product — and value — around.

  12. WPMUDEV has 40 (and counting) unbranded training videos that you can use for yourself and for your clients, included in their Pro membership at $35/month (with annual payment option).

    They don’t come with a plugin – which makes WP101 and VideoUserManuals easier for consultants to implement. But you can create a membership support site for your clients and embed the videos to organize them any way you like. Additionally, the WPMUDEV membership includes all their premium plugins and themes for the same cost.

    They have a history of creating plugins that their members ask for. I think I’ll go over there and ask for an admin-side video-training plugin I can use for my clients right now. Shouldn’t take them very long – after all, they already have the hard part, the videos.


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