Postmatic is currently offering free concierge installation, configuration, and user migration for its new comments subscription plugin which is now in beta. The plugin allows users to subscribe to new posts/comments via email and leave a comment by simply hitting reply. Postmatic beta 6 introduced 1-click migration of subscribers from Jetpack, in order to make it easy for Jetpack users to get on board.
The plugin aims to make WordPress and post/comment subscription emails work seamlessly, so that users don’t have to leave their inboxes to interact with commenters. While the base plugin is free for any number of blogs and subscribers, the Postmatic creators are looking to monetize it in the future by offering paid delivery of outgoing mail for larger sites.
In an effort to compete against the Jetpack-dominated comment subscription feature, Postmatic is aggressively signing up new users via its free concierge service. For a limited time, the team will perform the following for users who wish to switch to Postmatic:
- Keep things safe and back up your database
- Handle the nuts and bolts to get the plugin installed
- Customize your email template by creating a header image and assigning some handy widgets to your footer
- Migrate your existing users from Jetpack, Mailpoet, Mailchimp, Feedburner or other double-opt-in email or subscription service
- Invite your past commenters to join to subscribe so your content gets right into their inbox
The free concierge service is limited to the first 50 people who respond by filling out Postmatic’s application. If the service is successful, I wouldn’t be surprised to see it added to the product’s commercial offerings in the near future.
Comments are vital to the health of a blog and are often the strongest indicator of engagement on your content. Based on the initial response to Postmatic, WordPress users who value comments are eager to find better ways to extend them to boost interaction.
Postmatic, like many other new products, is entering the marketplace with the strategy of building a strong user base around its free plugin. Its creators are aiming to capture a share of the post/comment subscription market with importers for Jetpack, Mailpoet, Mailchimp, Feedburner and other services before the official public launch.