Post Status Version 2 Launches

Staying up late finally paid off as I became one of the first to see a preview of the new PostStat.us redesign. In the latest edition of the Post Status newsletter, founder Brian Krogsgard outlined the various changes that the redesign encompassed. Since long form content has generated some of the most interest and engagement on the site, the redesign features a left-handed column devoted exclusively to the long form content while the right-hand sidebar will contain the typical links that visitors are accustomed to. This enables the long form content to stick around longer without being buried by the different content types.

Post Status Redesign Preview

Another large piece of the revamped site gives us a glimpse as to one of the ways Brian is looking to monetize the site. With the redesign, he has entered an exclusive 3-month partnership with The Theme Foundry. The ad is non-obtrusive, and blends into the site rather well.

Overall, the design is crisp, clean, and easy on the eyes. Brian did a nice job. His new approach reminds me DaringFireball but with a crowdsourced aspect added on.

2 Comments


  1. Jeff, thanks for this post. I really appreciate you taking the time to talk about the redesign / refresh.

    You summarize my intentions quite appropriately. I’m excited for the partnership with The Theme Foundry, and other items I have planned. Drew and I even discussed the partnership with reference to the way Daring Fireball does it – though mine is still different because it’s a single advertiser, not a rotating deck ad.

    Also, I think the dual delivery of long-form and linked content can work well, as long as I didn’t screw up how to showcase it in the new design :)

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  2. @Brian Krogsgard – I wanted to also do something similar to you. I wanted to use Post Formats and put Link posts in the sidebar. My problem however is that every post ends up being publishing in the dashboard and thus, things would get cluttered quickly. Also, I’d then be publishing 5-10 posts per day, even if some were just links with a little bit of text. Maybe in the redesign of the site I’ll implement that or I may just stick with one main content area.

    Things have worked out for you and PostStatus that you now have some momentum going your way. Your audience loves the redesign and they are excited to see how the site progresses. Capture that momentum and excitement and don’t let it go. If you do, you’ll be hard pressed to ever get it back.

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