alvinwe

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Retention analysis in GA4 shows “Week 0” always at 100%, then drops. That’s because “retention” is measured by the first open event in a new user’s first session. If your app or site triggers “user_engagement” too early, you overcount. The glossary explains exactly how GA4 defines “new user” and “returning user” using the user_pseudo_id—no more misinterpretation.

Website: https://accs-net.com/

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