Dollie Platform Launches, Provides Tools to Build and Deploy Pre-Configured WordPress Installs

Stratus5, a company that specializes in cloud container management and business service automation, launched Dollie today. Dollie is a cloud-based eCommerce solution for WordPress developers looking to provide white-label hosting services to their customers. The platform allows developers and agencies to sell custom, pre-configured WordPress solutions to their clients.

Dollie is built on top of the Stratus5 Cloudware system. It includes tools like Blueprints, which allows developers to save and clone custom WordPress configurations. These configurations are saved to the cloud. Developers can then launch new instances and monetize them at the click of a button.

It also has management tools such as billing automation, customer resource management, analytics, backups, permissions, and more. The platform serves sites via isolated Docker containers. It runs on a modern stack that includes NGINX, PHP 7.3, Redis, and PerconaDB.

“In the simplest terms, we let developers launch their own cloud hosting service similar to Wix or Squarespace but using WordPress,” said Trent Lapinski, VP of Dollie and Stratus5 Cloudware.

Developers can try Dollie for free and only start paying once they are ready to accept customers. Pricing begins at $100 per month for the first 10 customers.

Customer billing can be done via Dollie’s payment gateway or the developer’s gateway of choice. The system is backed by the WooCommerce plugin, so any payment gateway that supports WooCommerce Subscriptions is available. There are no limits on the business model that developers employ. They can set up custom pricing.

Take a quick tour of how Dollie works:

Filling a Missing Gap in the Market

“We built Dollie because there’s a competitive gap in the market between the hosting companies and the developers who actually build websites, themes, and plugins,” Trent Lapinski. “I’ve seen agencies and many of my developer friends constantly stuck in the rat race of trying to find that next customer, get that next download, and struggle to build sustainable businesses. This is the struggle I faced with CyberChimps selling one-off WordPress products. Meanwhile, the hosting companies have turned into multi-million and even billion-dollar corporations on the backs of these same developers.”

Lapinski feels like Dollie will level the playing field for developers. He wishes these tools had existed when he bootstrapped his WordPress startup. The goal is to allow developers to compete on their own terms.

“By empowering developers to build sustainable products and services and generate reoccurring-subscription revenue, much like the hosting companies have accomplished, we can grow WordPress by helping developers and agencies grow their businesses,” he said. “The key is helping them acquire subscription customers so they can forecast, budget, and bootstrap their businesses in a way I never could when I ran my own theme shop.”

The platform is built on top of WordPress and WooCommerce. The custom-built technology on top of this allows developers to set up white-label cloud services with minimal up-front knowledge. The biggest requirement is that developers need to be comfortable with WordPress and WooCommerce.

“Bringing these enterprise-level tools to WordPress developers and giving them the freedom to choose their own business models has simply never been done before,” said Lapinski. “Dollie automates many of the processes developers have had to work around for decades, and makes saving, cloning, deploying, and monetizing WordPress products and services as easy as a few clicks.”

Dollie takes no part in what developers or agencies charge their clients outside of providing the tools. That relationship exists directly between the developer and the client. Dollie gets paid when developers convert subscribing customers to cover the cloud hosting costs.

They also allow larger agencies to select third-party cloud providers. They can then license and partner with Dollie to manage their cloud infrastructure. The goal is to allow developers to scale as large as needed and customize to suit their needs.

“We are optimistic these tools and the freedom we are enabling for our partners will be the point of difference in how developers view their own value in what they can deliver to their clients and customers,” said Lapinski.


6 responses to “Dollie Platform Launches, Provides Tools to Build and Deploy Pre-Configured WordPress Installs”

  1. Sounds interesting especially Redis and PerconaDB. What about performance and server resources? We, engineers, are used to having control of CPU cores, memory, disks and other technical stuff allocated for clients.

    • Hi Greg,

      Sorry for the late reply, my WPTavern notifications went into my spam inbox :-(. Out of the box every container has it’s own allocated resources, set by you (the partner) based on what works best for your specific WordPress solution.

      Because every container only does one thing (running WordPress, and nothing else) you’ll see that in the large majority of cases a container will be extremely efficient and can handle lots of traffic whilst only using a small amount of dedicated RAM and CPU cycles. For you this means you’re able to deploy more sites on your Dollie Node without having to scale up.

      You can also change the specific allocations per container. For example you could increase the allocated CPU cycles for a high traffic site straight through your Dollie Container Manager control panel.

      You can read a bit more about these features here:

  2. Thank you for the coverage Justin, we’ve been blown away with the responses so far. If anyone has any questions about Dollie, just let me know and we’re happy to answer them :-)

      • Hi Clayton,

        Sorry to keep you waiting, notifications never arrived in my inbox! I think you can absolutely compare some of the features in Dollie to Laravel Forge from a development perspective. The rapid deployment of sites, the dashboard tools and the ability to deploy to any infrastructure.

        That being said we also focus on making all of these things easy for people simply interested in selling pre-made WordPress sites. For example with their own products pre-installed (if you’re selling WP solutions) or for agencies to quickly launch client sites. So depending on your skill level you can go completely custom with our WordPress Automation Platform or use our turnkey solution to quickly start selling and let us take care of the hard stuff.

        Hope this answers your question!


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