The CEOs of Barn2Plugins, Patchstack, and LayerWP have announced plans to expand their businesses beyond WordPress. While none of them are leaving the WordPress ecosystem, they are branching out into new territories to diversify their offerings and drive growth.
Barn2Plugins: Entering the Shopify Ecosystem
Katie Keith, CEO of Barn2Plugins, revealed on Twitter that the company will begin selling Shopify apps in 2025. “In 2025, @Barn2Plugins will diversify into selling Shopify apps as well as continuing to focus on our WordPress and WooCommerce plugins. Shopify is an excellent fit for Barn2, and feels like the right move to secure our future.”, Katie tweeted.
Katie believes expanding into Shopify will accelerate growth beyond what relying solely on WordPress could achieve. However, she admitted that understanding the Shopify ecosystem and identifying the factors behind a successful app presents a significant challenge.
The company plans to develop its Shopify apps from scratch. Katie noted that her experience with WooCommerce has been invaluable in identifying gaps in the Shopify market that might otherwise be overlooked.
She regularly shares her Shopify journey in Twitter.
Patchstack: Expanding to Laravel
Oliver Sild, CEO of Patchstack, shared on Twitter that his company has extended its vulnerability intelligence services to Drupal and Joomla and is next exploring the Laravel framework.
Oliver shared with WP Tavern, “Even though we are expanding to other CMSs and even to frameworks such as Laravel, WordPress continues to get most of our attention. It’s simply so because WordPress is so much bigger than all the others combined.”
Patchstack, already the largest vulnerability intelligence provider in the WordPress ecosystem, always had plans to expand into the broader open-source community.
Oliver added, “Even though we’ve just expanded to Drupal and Joomla – we still have a lot to do and many exciting things to publish next year. Those who have followed what we do at Patchstack know that we’ve been also working with Google for the past year – so stay tuned because there’s something cool we can show you very soon.”
LayerWP: WP Deals Evolves
Ben Townsend of LayerWP is also venturing out with his WP Deals project. He announced, “WP Deals is evolving.”
“WP Deals is now about more than just WordPress. I’m opening the doors to SaaS tools, hosting, digital resources, and other must-have web products. The mission stays the same: curate the best deals, deliver them straight to your inbox, and save you money.” Ben shared.
Subscribers will continue to get curated deals while businesses can feature their deals on WP Deals.
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