Automattic Releases Free Plugin for Exporting Photos from Lightroom to WordPress

Yesterday Automattic released a new free plugin the makes it easy for Lightroom users to export their photos to WordPress. Lightroom is an Adobe product for managing and editing photos, and the plugin works with the software on MacOS and Windows. It is compatible with both WordPress.com and Jetpack-powered sites.

The Lightroom plugin requires a WordPress.com account to install. Users can then select photos in Lightroom and export them to a WordPress site with all the standard settings available, such as image resizing, watermarking, output sharpening, and more. The plugin automatically exports titles and captions. A large number of photos can take awhile to export, but once the upload is finished users can find their images in the WordPress media library.

When asked for tips on suggested upload size and compression, Automattic representative John Godley said, “WordPress.com can handle pretty much anything you throw at it! I personally go for a high quality and large size so it looks good on a HiDPI screen, and then let WordPress resize as necessary to fit the viewers device.”

It’s not yet clear how the release of Automattic’s free plugin will affect the commercial products that exist for a similar purpose. FloLight, WPLR Sync, and other solutions will need to offer more features with a quicker setup if they want to compete with the new free Lightroom plugin.

Those who want to use the plugin must already have a Lightroom license (standalone or subscription). Although this is a relatively small subset of overall WordPress users, it saves a great deal of time for photobloggers and those who process a large number of photos with Lightroom before posting online. For most, this plugin simplifies what was previously a tedious, multi-step process of manually uploading the photos after working with them in Lightroom.

11 Comments


  1. I would love to see an extension of Apple Photos to do the same thing. It’s more of a consumer app than Lightroom, but free and with a mobile equivalent.

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  2. Was sounding interesting till the JetPack integration. I couldn’t really justify installing jetpack just to use this plugin, especially when their are others that do similar or more without that sort of required integration.

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  3. Jetpack: for when you’re totally okay with authenticating a bunch of functions for your allegedly-independent website through a single company, when there’s no particular reason that most of those functions should require any sort of third-party server connection at all.

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    1. I really do like Jetpack as it’s always up-to-date, fully supported, it’s open source and it really does have useful functionalities.

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    2. I don’t see the problem since many of the Jetpack capabilities depend on WordPress.com infrastructure.

      The code is OSS, so if someone else wants the functionality without the Jetpack dependency, couldn’t they fork it?

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  4. wordpress.com – not self-hosted, how sad :-/

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    1. If you have Jetpack installed you can use this on your self-hosted site.

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  5. lightroom is good. but its a heavy plugin. made my website considerably slow.

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  6. I think this is pretty great for photographers and photobloggers, however niche that audience may be.

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