1. Ron Seigel

    Ummm….Elasticsearch comes with our cloud hosting account from Digital Ocean (through Cloudways) for around $40/month.

    How the heck can anyone justify $299 (or more)? This is ridiculous.


    • Chris Fletcher

      I’m going to quote Patrick Mackenzie because this is one of the most important things I ever read in my career:

      “I run a couple of fairly complicated software systems, and am more a systems engineer than I am a system administrator. Case in point: I nearly lost $X00,000 last year (gulp) when I found out that my MySQL backup strategy for Appointment Reminder was not nearly as robust as I thought it was. (It worked out all right in the end, but I spent the six most stressful hours of my business life fixing things.)

      Now, I could certainly bring in a sysadmin to poke around my systems, make sure all configs were optimized, and maybe develop a Chef recipe to bring a bare metal box all the way up to the production environment. And that might well cost me $10,000. But since I am once-burned and twice-shy, what I really care about isn’t having the work done so much as it is never going through that heart attack again.

      So let’s say that there exists a service which does encrypted offsite backups (tarsnap.com). And let’s say that it is technically impressive but far, far outside the ken of mere mortals to set up. And let’s further stipulate that the founder is stark-raving mad about his pricing strategy and has decided that to ensure Appointment Reminder against $X00,000 losses should cost me, not a typo, $0.60 per month. If you, my contract sysadmin, were to say “Hey, in addition to all of this configuration tuning that I’m doing, how about I design and implement an encrypted backup strategy for you, and verify monthly that it is working correctly?”, I would OK $500/month so fast your head would spin. You could then toss Tarsnap $0.60 a month for the storage, verify monthly that it did indeed decompress into a working MySQL dump, and cut invoices while remaining my favorite sysadmin ever.”

      The full article is here: https://training.kalzumeus.com/newsletters/archive/services_vs_products


  2. Jake Goldman

    You can buy hosting for $5/month from Bluehost. Yet some customers pay $15,000+/month for WordPress.com VIP hosting. Some pay $400 for a basic Chromebook; others pay $3,000+ for a high end MacBook Pro.

    The simple answer is: we’re not targeting customers who want to self manage Elasticsearch on Digital Ocean. For the customers we’re targeting, the difference between $299 and $40 / month is not that consequential, whereas knowing they have premium support that understands both sides (WordPress and Elasticsearch) and a fully managed, end-to-end solution for their WordPress site is an enormous value.

    The ElasticPress plugin – which we continue to offer for free – will still be compatible with and support your preferred $40/month plan, subsidized in part by the customers who see the value in a more premium offering.


  3. Ron

    A premium service will provide better fascilities and the cost will also be higher. That is the general rule. I guess its better for already established corporate websites. Not recommended for small business or personal using.


  4. Luke Cavanagh

    Other hosted Elasticsearch options are cheaper and a little more reasonable.


    • Vlad

      Hi Luke,

      Could you please share cheaper alternatives? Thank you in advance.


      • Luke Cavanagh
        • Jake Goldman

          I’m compelled to point out that while we’ve clearly stated that there are cheaper alternatives for generic Elasticsearch that are almost certainly a better fit for small budgets and personal use, that it is misleading to frame those as the “same thing.”

          As explained in the story, it’s like comparing enterprise managed WordPress hosting (VIP, Pagely, Enterprise WP Engine packages) to AWS or a shared Bluehost account, or comparing a Pixel or “Nexus” device to a cheap, generic Android phone.

          There are real benefits to knowing we’re 100% managing the plugin and hosting platform in harmony, and receiving premium support from a team that understands both Elastic and WordPress. Elastic is known to break compatibility with some of their updates, and – increasingly – it will be much easier to use some innovative ElasticPress modules with ElasticPress.io hosting.

          Not for everyone, but hardly an “unreasonable” proposition for our target market.


  5. Andreas Ek

    I hope their services is better than the ElasticPress-plugin that gives a lot of errors and challenges with posts count over 10.000.


    • Taylor Lovett

      Hey Andreas, we’d love to hear on Github about any issues you’ve had with ElasticPress. When using ElasticPress at scale, configuring and optimizing Elasticsearch can be tricky (hence the need for the end-to-end ElasticPress.io service). We use ElasticPress on enterprise clients with over 1M posts :)


  6. Luke Cavanagh

    Pagely actually uses AWS lol.


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