We (the Digital Engagement team) were tasked with producing a new site at very little cost and within a six week window. To restructure the content to make it easier to find we used Google analytics to analyze typical user journeys. Harnessing user insight will be an iterative process through the ongoing development of this site.
We chose to use WordPress as it offers a simple, quick (with such a short development window) and flexible open source solution to a site primarily designed for publishing content. As such it is easy to use for a wide range of content editors and, of course, provides significant cost savings for maintenance and development. Rather than develop a theme ourselves we chose to use a theme called ‘striking’ developed by Kaptinlin that fitted what we needed with a little customization. – Via Holding the Fort