Google Abandons FLoC in Favor of New Topics API, a Replacement for Third-Party Cookies
Google is burying FLoC (Federated Learning of Cohorts) in its sea of abandoned experiments. FLoC’s proposed mechanism for replacing third-party cookies grouped people together and labeled them using machine learning. The controversial origin trial caused a group of WordPress contributors to propose blocking it in core before it was even out of the experimental stage. In…
