This week Envato published stats on how WordPress product sellers are doing within its economy. Theme authors make up the bulk of WordPress-based earnings on its marketplace and continue to dominate sales. Inspired by his interaction with the WordPress business community at Pressnomics, Ben Chan, director of Growth and Revenue at Envato, penned an insider…
WordPress.com introduced a new site logo feature today with the goal of standardizing the way themes present logo upload. When it comes to data portability, you’re usually out of luck with logos. Ordinarily, when you change to a new theme, you lose your logo. Each theme developer has a different way of incorporating logo upload,…
Jonathan Atkinson has been selling WordPress themes on Themeforest for the past five years. Through hard work and customer support, he’s learned how to make a living on Themeforest without having to pack hundreds of options into his products. Over the past year, Atkinson and his team at Cr3ativ.com have made an effort to convert…
In the old days, WordPress theme developers used to build loads of specific functionality into their themes, i.e. recipes, portfolios, testimonials, analytics, fundraising capabilities, custom post types etc. Commercial theme providers competed fiercely with one another to see who could pack the most functionality into their offerings. Many companies sought to become a one-stop-shop for…
This is a simple thing but it bears mentioning. Many major WordPress theme providers offer the ability to easily add Google Analytics or other tracking code via the theme’s options panel. The idea stems from wanting to market a theme with everything needed to create the website that you see in the demo. Theme developers…